August 2023 - Latest News, Headlines at Peter Zmijewski

An SEO guide to optimizing your Google Publisher Center account

August 31, 2023 news

Boost your brand’s visibility on Google News platforms with this advanced guide for Publisher Center optimization. You see Google News surfaces every day. Top stories carousels, the Google news tab, site or app. But how do you get your content to consistently show on these surfaces? There is no one silver bullet for Google News optimization. But your content will only reach its full potential across Google News surfaces if a well-optimized Google Publisher Center account backs it. In this advanced SEO guide, it’s presumed you have an existing Publisher Center account. If…

SEM

5 PPC mistakes you’re probably making in your campaigns

August 29, 2023 news

Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach your PPC activities as a whole, you can fine-tune your funnel and get higher-quality […] Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes…

Latest Windows Update Results In Blue Screens & “UNSUPPORTED_PROCESSOR” Errors

August 28, 2023August 28, 2023 news

The latest Windows 10 and Windows 11 updates are causing some PCs to display a blue screen with an “UNSUPPORTED_PROCESSOR” error. Some users reported seeing the error after installing the latest update and rebooting their system. Microsoft has investigated and determined the issue is not with the updates directly, but with a small subset of processors. Microsoft has received reports of an issue in which users are receiving an “UNSUPPORTED_PROCESSOR” error message on a blue screen after installing updates released on August 22, 2023 ( KB5029351) and then restarting their device. KB5029351…

Marketing

FCC Issues Cease-and-Desist to Avid Telecom Over Health Robocalls

August 26, 2023 news

The Federal Communications Commission has issued a cease-and-desist to Avid Telecom over the company’s transmission of illegal robocalls. The FCC has been battling robocalls, working to shut down the companies that make them, as well as those that fail to block them. The agency has issued a cease-and-desist to Avid Telecom, saying the company is “apparently originating illegal robocall traffic on behalf of one or more of ts clients.” The FCC says the robocalls targeted American consumers with insurance-related calls. The agency is giving Avid the opportunity to block the calls…

Bing

Major Entertainment Groups Accuse Google, Bing Of Directing Users To Illegal Content

August 25, 2023 news

Several major UK entertainment industry groups are accusing Google and Bing of directing searchers to illegal content, and have proposed a “Code of Practice” for how search engines can better encourage consumers to locate legal content on the web. The groups are also calling for the UK government to help oversee how well the search […] Several major UK entertainment industry groups are accusing Google and Bing of directing searchers to illegal content, and have proposed a “Code of Practice” for how search engines can better encourage consumers to locate…

google

Google on ranking updates: Focus on big picture, not individual signals

August 24, 2023 news

Google also stressed the importance of authentic content in an AI world and thinking about satisfying the people who find your content. The key to your SEO success is publishing authentic content and thinking about ranking in terms of concepts, rather than individual signals. That’s according to Googlers Martin Splitt, John Mueller and Danny Sullivan in the latest Search Off the Record episode. The group discussed ranking updates and systems, content, the importance of user-centricity and more. Why we care. Google’s algorithm is a recipe and we want to know all…

SEO

SEO KPIs to track and measure SEO success

August 22, 2023 news

What can be measured can be improved. Here’s a look at the most valuable SEO KPIs to help you track, measure and improve your SEO efforts. If something can be measured, it can be improved. By carefully measuring your SEO with metrics that matter to your business, you can understand where you are currently and what value SEO brings to your marketing. SEO KPIs bridge the gap between your business and marketing objectives and the data available in SEO tools and web analytics. This article outlines the many SEO metrics and KPIs…

SEM

Only 23% of digital marketers will invest in X in the next 12 months

August 21, 2023 news

The platforms most digital marketers said they will invest in: Google (including YouTube) and Meta (Facebook and Instagram). Less than a quarter of digital marketers plan to invest in X, formerly known as Twitter, during the next 12 months, according to a Search Engine Land survey. And, the percentage of digital marketers investing in X continues to fall rapidly, down from 27% of marketers in Q1 to 17% in Q3 to date. Where marketers plan to invest. Google (including YouTube) and Meta properties Facebook and Instagram are the platforms most digital…

Microsoft Special Event on September 21, Possibly for New Surface Devices

August 19, 2023 news

Microsoft will hold a special event on September 21, 2023, with new Surface devices the likely outcome. Microsoft sent out invites to the event but did not elaborate on what products or services will be revealed or showcased at the event. As CNET points out, a similar event in October of last year was used to release the Surface Pro 9, Surface Laptop 5, and the Surface Studio 2 Plus. As a result, it seems likely the event in September will likely be used to release new Surface computers and tablets.