8 new Google Analytics 4 features to enhance app measurement and performance
The new AI-powered features were launched to help marketers better understand their audience and optimize campaigns more effectively. Google Analytics 4 has unveiled eight new features to improve app campaign measurement and performance. The additional AI-powered insights have been set up to give marketers a better understanding of how users behave across both web and app – all in one place. Why we care. The more insights you have into who your target audience is, the more effectively you can optimize campaigns and ensure content is as engaging as possible. The…
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