3 creative-driven tips to optimize your PPC performance
Explore three actionable ways to leverage ad creative in your PPC campaigns while retaining data-driven insights for peak performance. Historically, PPC marketers are accustomed to spending hours behind a spreadsheet crunching numbers, analyzing bid models, finding statistical significance for test results, and carefully plotting the next move. PPC has been very logical, data-driven and more science than art. But the industry is shifting, and creative is arguably one of the best levers PPC managers have to optimize performance. As a result, performance agencies must adapt quickly and rebalance the scales between art and science.…
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