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X (Twitter) lowers eligibility threshold for ads revenue sharing program

The changes were announced after X was criticised for failing to pay content creators on time earlier this month. X, formerly known as Twitter, has reduced the eligibility threshold for its ads revenue sharing program. Verified creators now need to have generated 5 million impressions in the previous three months – as opposed to 15 million. In addition, the company has also lowered the minimum payout requirement to $10 instead of $50, enabling more content creators to get paid for posting on the Elon Musk-owned platform. Why we care. X’s ads…

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