Google Search Advocate: Outbound Links Do Nothing for SEO
John Mueller, a Google search advocate, has thrown cold water on one of the most enduring SEO beliefs: that outbound links impact SEO. Websites commonly link to high-traffic, authoritative websites in an effort to boost their own search engine rankings. In response to a question on Reddit about the practice, Mueller set the record straight, saying it was one long-running myth: Nothing happens. Why should it? This has been one of those things that SEOs have claimed / hoped since literally decades. “Here’s my affiliate site about handbags – and here’s…
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