TikTok starts serving ads in its search results
Brands can get started using a new feature called the Search Ads Toggle. TikTok is going to start serving ads in its search results. Brands will be able to target users specifically using the app’s search box to look up products by using a new feature on the TikTok Ads Manager program called the Search Ads Toggle. The tool is not a standalone product, but an extension of an advertiser’s TikTok video ad buy. It leverages existing In-Feed Ad creatives to display adverts alongside organic search results from related user…
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