AdWords custom columns now available at keyword and ad levels
Track and optimize to custom metrics tailored to your goals at all levels of your campaigns. Custom columns in AdWords can help marketers get more detailed insights into how their campaigns are performing based on non-standard metric targets. Now, advertisers can create and track custom metrics at the keyword and ad levels in addition to the campaign and ad group levels, which have been available since 2014. As with just about every other new addition to the interface, this update is available only in the new AdWords “experience.” Custom columns are now…
Read More