3 ways to build a better agency-client relationship
Wondering how you can have a better relationship with your client or paid search agency? Columnist Brett Middleton provides solid advice for both parties to communicate more effectively and work more efficiently. The reality of maintaining a complex business relationship where revenue is on the line is that there are several pitfalls that can destroy it. Although not all of these points will apply to all partnerships, the lesson is the same. If you’re in-house marketing staff: Do you treat your agency like they’re members of your team? How do…
Read More