Advertisers to absorb Google’s digital services taxes in UK, Austria, Turkey
What to consider before Google starts passing the taxes onto advertisers in November. Google notified advertisers Tuesday of new fees coming for ads that run in the UK, Turkey or Austria. The company is passing on the new digital services taxes (DST) in the three countries. What’s changing? Starting November 1, advertisers running ads in these countries will be charged an additional: 2% in the UK. 5% in Austria. 5% in Turkey. In addition, “The new fees will be subject to any taxes, such as sales tax, VAT, GST, or QST…
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