Social 

How to turn a boring email into an irresistible link pitch

Getting people to open, read and act on your email is tough, but Contributor Gisele Navarro gives you an edge with 20 phrases that keep people reading and eventually linking to your content. Link building starts with an email between two people. More often than not, these are two people who don’t know each other. Yes, you know who this person is since you’re sending the email, and you think she will love your content. But be honest, you’re really a complete stranger to her. Now add the fact that she…

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