Latest News 

Windows 11 Will Finally Respect the Default Browser…In the EU

Microsoft has announced it will finally start respecting the user’s default web browser in Windows 11, although only for EU users. Microsoft has repeatedly angered users by aggressively pushing Edge, even ignoring the user’s default web browser and launching Edge when opening some links. The company is reversing that decision, but only in the EU, according to a company blog: In the European Economic Area (EEA), Windows system components use the default browser to open links. While it’s nice Microsoft is making this change for EU users, it also makes the company’s claims to…

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Marketing 

Removing duplicates in Yext: still a hands-on process

Columnist Corey Barnett explains that if you plan to use Yext to suppress duplicate local listings, you should first understand the strengths and weaknesses of the platform. A recent case study by Yext shows the impact of duplicate listings on local rankings in Google. Coordinated by local search expert Andrew Shotland, the core research evaluates Yext duplicate suppression for a national restaurant chain. I’m not here to dispute the research or results. Having consistent NAP (name, address and phone number) has long been regarded as a priority for local businesses. However, there are limitations to using Yext for…

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Bing 

Microsoft’s Photosynth App Goes Worldwide After 6 Million US Downloads

Microsoft’s Photosynth iOS app, which has been available to US users for almost a year, is now available worldwide and includes a couple updates. In its blog post today, Microsoft says the app has passed six million downloads since its US-only launch last April. The app is now in version 1.1.3 and is available to […] Microsoft’s Photosynth iOS app, which has been available to US users for almost a year, is now available worldwide and includes a couple updates. In its blog post today, Microsoft says the app has passed…

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google 

Google axes political ads in Washington state, LinkedIn does it globally

New campaign finance rules require near real-time disclosure of data. Google will pause state and local political ads in the state of Washington, according to an article appearing in GeekWire. That’s in response to a new campaign finance law that requires near “real-time disclosure of detailed information about election ads in response to public records requests.” Here’s what Google said in its AdWords policy update: Starting June 7th, 2018, ads related to ballot measures and state and local elections in the state of Washington, U.S.A., will not be accepted. Notifications will be sent…

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Social 

Reddit launches AI-powered keyword research tool

Keyword Suggestions is a new feature in Reddit Ads Manager that aims to help advertisers boost the reach and efficiency of campaigns. Reddit is rolling out Keyword Suggestions – a new feature to boost its ad targeting capabilities. Why we care. This functionality could save you time on keyword research, letting AI take on the heavy-duty work. Having easy access to a list of new targeting possibilities could also increase the reach and efficiency of campaigns. What is Keyword Suggestions. It’s a new tool available in the Reddit Ads Manager. It…

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