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Month: October 2023

SEO 

Keyword Classification: Understanding The “Why” Of SEO

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Keyword classification is often the missing ingredient in SEO plans. Without understanding the reasons why people search, search engine optimizers will often misinterpret or improperly classify keyword phrases. How do we understand the “why” part of the optimization process? As search engine optimizers, we want to know as much as possible about our target audience so we can deliver the best search experience. To accomplish this, we address the following questions: Without understanding the reasons why people search, SEO professionals will often misinterpret or improperly classify keyword phrases. What are people…

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Latest News 

Microsoft Surface Parts Are Now Available On iFixit.com

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Microsoft continues its support of right-to-repair, with genuine Surface parts now available on popular site iFixit.com. iFixit is a popular do-it-yourself repair site that sells parts, kits, and instructions for people looking to repair or upgrade their electronics. The site is also a popular option for companies to partner with when they’re looking to roll out a right-to-repair option. Microsoft is the latest company to work with iFixit, making Surface parts available to users: Whether you’re binging YouTube for endless hours, experimenting with AI, or excelling at your work-from-home job—nothing ruins…

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Marketing 

Health & Medical SMBs Spend More On Marketing Than Other Industries

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When we conducted an online survey of 668 US small and medium-sized businesses in October 2013, a large number of these businesses (just over 20%) classified themselves as belonging to the Health & Medical Industry. This group consisted of a wide spread of specialists, including chiropractors, dentists, mental health practices, medical family practices, pharmacies, psychologists and […] When we conducted an online survey of 668 US small and medium-sized businesses in October 2013, a large number of these businesses (just over 20%) classified themselves as belonging to the Health & Medical…

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Bing 

Bing Reaches 20 Percent Search Market Share Milestone In US

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Bing has hit 20 percent market share in the US according to new data from comScore. The slow and steady gains resulting in today’s milestone have come mostly at the expense of Search Alliance partner Yahoo. Indeed the two companies have effectively traded places. Yahoo was last where Bing is today (20 percent) in May […] Bing has hit 20 percent market share in the US according to new data from comScore. The slow and steady gains resulting in today’s milestone have come mostly at the expense of Search Alliance partner…

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google 

Google Requiring Some Business To Reverify Their Listings Or Be Removed From Google Maps

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Some business owners are receiving emails from Google requiring them to reverify their listings within three-weeks or their listings will be removed from Google Maps and Google+ Local. The emails contain the subject, “Action Required: You have 3 weeks to save your Google Places Listing.” It is unclear how many businesses have received this notification […] Some business owners are receiving emails from Google requiring them to reverify their listings within three-weeks or their listings will be removed from Google Maps and Google+ Local. The emails contain the subject, “Action Required:…

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Social 

Foursquare Sneak Previews New “Personalized Local Search” & Moves All Check-Ins To Swarm

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If you’ve been one of the few fearless folks holding out from updating their Foursquare app, your days are numbered. In a blog post and an email sent out to early adopters , Foursquare alerted its constituency that as of tomorrow all check-ins will be required to occur on Swarm, the new hub for check-ins. […] If you’ve been one of the few fearless folks holding out from updating their Foursquare app, your days are numbered. In a blog post and an email sent out to early adopters , Foursquare…

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SEM 

2 Creative Ways To Promote Vital But Infrequently-Searched-For Events With PPC

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No search volume? No problem! Columnist Pauline Jakober provides helpful tips for campaigns focused on low search volume, high conversion terms. What’s that you say? Not too many people searching for “Acme red widget maker webinars”? But those webinars are high converting — and one sale can make your entire PPC program worth it. So how do you take an unsearched event, keyword or important conversion point and turn it into an all-star PPC initiative? In this post, I’ll share two creative ways you can leverage Google AdWords features to do…

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SEO 

AMA: Common Local SEO Mistakes Made By Businesses Big & Small

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Have questions about local SEO? Columnist Andrew Shotland has anticipated these questions and is answering them, Reddit-style! Hi, everybody. I am Andrew Shotland, founder of Local SEO Guide. Seems like every day, we run into multi-location and small businesses having problems with their local and organic Google rankings. My guess is you are reading this because you’ve got some problems of your own. So go ahead. Ask me anything! Note to the uninitiated: This post is done in the style of a Reddit AMA (Ask Me Anything), in which users ask questions to people…

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Latest News 

Amazon Managers Have Authority to Fire Remote Workers

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Amazon has given managers the authority to fire employees that work remotely and cannot/will not work from the office at least three days a week. Insider gained access to internal documents Amazon is giving managers containing revised policies for firing employees that don’t comply with the company’s return-to-office (RTO) mandate. “If the employee does not demonstrate immediate and sustained attendance after the first conversation, managers should then conduct a follow-up discussion within a reasonable time frame (depending on the employee situation, ~1-2 weeks). This conversation will 1) reinforce that return to office 3+…

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Marketing 

5 Steps To Better Online Marketing For Franchises

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Columnist Will Scott explains that the trick to franchise or multi-location business online marketing is to avoid adopting different online approaches for each business location. Just like a rock star commands an audience of fans, each business location must be able to command an online audience of customers. Take this nugget of wisdom from Bruce Springsteen: [blockquote]”Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.”[/blockquote] Nowhere is that more true than in…

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