Today’s customer decision journey is so complex but AI can help
Consumers jump between devices and online/offline activity and we need to keep up with creating personalized touchpoints. Myth: “The customer journey is not as complex as it’s made out to be.” One thing is for sure – the consumer decision journey is more complex than ever before. The average consumer now owns three to four devices and uses multiple online and offline channels throughout their shopping journeys. The game is changing as marketers turn to artificial intelligence, agencies and data to help them navigate new consumer behavior. Every marketer today…
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