5 Steps To Better Online Marketing For Franchises
Columnist Will Scott explains that the trick to franchise or multi-location business online marketing is to avoid adopting different online approaches for each business location. Just like a rock star commands an audience of fans, each business location must be able to command an online audience of customers. Take this nugget of wisdom from Bruce Springsteen: [blockquote]”Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.”[/blockquote] Nowhere is that more true than in…
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