October 2023 - Page 2 of 3 - Latest News, Headlines at Peter Zmijewski

Bing Ads Shares Halloween Data For Advertisers: Search, CTR CPC Trends

October 19, 2023 news

See when to expect click-through rates and costs to peak by product category and more. Source: Microsoft internal data, all devices Halloween is less than eight weeks away, and that means people are already starting to search for costumes and other ideas for October 31. Bing Ads has released new data on search performance around the holiday showing that searches — and ad impressions — increase steadily through September and October. Looking at desktop ad click-through rates for searches on things like candy, decorations and parties, Bing Ads found that CTRs increased…

google

Google takes Local Services Ads to Europe

October 18, 2023 news

Searches for local services grew more than 25% YoY across European countries. Google’s Local Services Ads (LSAs) program is now rolling out in Europe. It will initially be available for 16 home services categories (not professional services) in 10 countries: Germany, UK, France, Austria, Belgium, Ireland, Italy, Netherlands, Switzerland and Spain. 16 home services verticals. The featured home services verticals include Appliance Repair, Carpet Cleaning, Electricians, Garage Door Installation and Repair, House Cleaning, Lawn Care, Movers, Pest Control, Plumbers, Roofers, Water Damage Restoration, Window Cleaning, Window Repair, Junk Removal and Tree…

SEM

Pros & Cons of Responsive Landing Pages For SEM

October 16, 2023 news

Columnist Abraham Nord explores the benefits and disadvantages of one of the more common technical configurations for mobile sites: responsive design. Gone are the days when a mobile strategy could be delayed or ignored. Today, online marketers must consider how mobile visitors are addressed on their landing pages, and there are three widely accepted methods for this: responsive design, dynamic serving and separate mobile URLs. I will not go into all of the details of each here. Suffice it to say that responsive design utilizes a fluid layout which changes and adapts to whatever…

SEO

5 ways SEO and PR should be working together

October 14, 2023 news

When it comes to digital marketing, SEO and PR go together like peanut butter and jelly. Columnist Erin Everhart explains how these two teams can combine forces to benefit each other and the business as a whole. With a newly integrated and and constantly evolving digital landscape, marketing and communication channels are working together more closely than ever before. Granted, you’ll see variations in how well this is actually executed based on your business structure and the channels themselves, but the fact is: Channels can’t exist in silos. An easy collaboration…

T-Mobile Is Automatically Moving Users to Newer, More Expensive Plans

October 13, 2023 news

T-Mobile is unveiling a new take on its “Un-carrier” approach, automatically migrating users to newer, more expensive plans. The carrier told CNET it will begin sending out notices next week, informing customers of One, Simple Choice, Magenta and Magenta 55 Plus that they will be moved to the company’s newer plans. T-Mobile estimates there will be an increase of approximately $10 per line, or $5 per line if AutoPay is enabled. “We’re always looking for ways to give our customers more from our services so we’re moving a small number who were…

Marketing

Foursquare Joins Apple Maps Data Sources As Company Builds Out Ecosystem

October 12, 2023 news

Apple continues to improve its mapping product by adding new features and content, albeit often under the radar. Last year, reviews and content from Booking.com and TripAdvisor began to show for locations and travel destinations, especially outside the US. In June of this year, the company introduced public transit routing as part of iOS 9 […] Apple continues to improve its mapping product by adding new features and content, albeit often under the radar. Last year, reviews and content from Booking.com and TripAdvisor began to show for locations and travel destinations, especially…

Bing

Today’s customer decision journey is so complex but AI can help

October 11, 2023 news

Consumers jump between devices and online/offline activity and we need to keep up with creating personalized touchpoints. Myth: “The customer journey is not as complex as it’s made out to be.” One thing is for sure – the consumer decision journey is more complex than ever before. The average consumer now owns three to four devices and uses multiple online and offline channels throughout their shopping journeys. The game is changing as marketers turn to artificial intelligence, agencies and data to help them navigate new consumer behavior. Every marketer today…

google

French privacy regulator fines Google for not removing RTBF links outside of Europe

October 7, 2023 news

CNIL in France refuses to compromise on demand that Google remove all Right to Be Forgotten content from its entire index. The French privacy authority, the Commission Nationale de l’informatique et des Libertés (CNIL), has taken an extreme and potentially dangerous position that unwittingly supports internet censorship. CNIL, and others in Europe, have repeatedly demanded that links expunged from the search index under Europe’s “Right to Be Forgotten” law (RTBF) be removed from all of Google’s indexes globally. The position is based on the notion that individual country domain removals…