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Month: October 2023

SEO 

How a Google Analytics change may be skewing your view of SEO’s value

news

Columnist Janet Driscoll Miller explains why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics — and details how to fix this issue. When doing search engine optimization, either for clients or as an in-house marketer, we must accurately measure the impact SEO is making on our websites, leads and revenue. Measuring our success in SEO helps us to justify the importance of its role in marketing, ensure budget allocation and solidify our roles in the organization. Tracking these statistics can literally mean…

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SEM 

Offline conversion tracking to boost lead gen strategies

news

Find out when and how to incorporate offline conversion tracking effectively and learn from lead gen success stories. Ever get the feeling you’re reporting on – or your agency or marketing team is reporting on – the wrong metrics? Put another way, how high is your frustration level that your marketing team is bringing in hundreds of leads without any noticeable effect on your pipeline? Smart marketers are using offline conversion tracking to solve the issues I just laid out. If you missed my SMX Advanced session, keep reading to…

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Latest News 

Microsoft Lists Preview Available for iOS and Android

news

Microsoft has made its Microsoft Lists available in preview to both iOS and Android users, as well as via the web. Microsoft’s Garima Wadhera announced the availability of Microsoft Lists in a Tech Community post: We’re pleased to announce support for the Microsoft Lists – MSA Preview within Microsoft Lists for iOS and Android – now available. You can sign into Microsoft Lists with multiple accounts for Microsoft 365 work and school and a single Microsoft account (MSA*). Wadhere highlights the many ways Microsoft Lists can be used: Microsoft Lists is…

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