Toyota stresses shared moments, utility in ads across Uber Eats, ride apps
Dive Brief: Toyota is leveraging Uber’s advertising options across both its Eats and ride-sharing platforms for a new campaign showcasing the 2024 Grand Highlander, according to information shared with Marketing Dive. Making use of Uber’s first-party data, Toyota Grand Highlander is offering a branded storefront on Uber Eats so busy parents can easily buy snacks or a meal. A playable ad in the Uber ride app lets users fill up the car’s trunk with as many objects as possible. As Uber continues to build out its advertising business in order to reach its goal…
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