Mars recycles old ads for M&Ms, Twix to promote net-zero progress
The “Healthy Planet Productions” campaign reanimates popular spots with new messages about the company’s progress around climate action. Dive Brief: Mars Inc. launched a campaign, “Healthy Planet Productions,” that reworks popular ads with new messages about the company’s progress around climate action. By voicing over old ads and using simple animation, the effort leaves a lighter environmental footprint, according to a press release. The campaign includes ads originally for Mars brands including M&Ms, Twix and Ben’s Original. The new spots will run in the U.S., U.K. and Mexico across Meta platforms and YouTube…
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