Google Ads will no longer respond to hybrid multicall requests
The platform’s next move in transitioning to real-time bidding auctions for publishers will be implemented in January. Google Ads will stop responding to multicall requests within hybrid setups from January 2024. The announcement comes as the platform continues its gradual transition from waterfall to real-time bidding auctions for publisher apps. Why we care. Publisher apps must ensure they comply with the updated rules, as Google Ads has issued a warning that it will cease purchases from publishers deliberately evading multicall detection. Risks of non compliance. Starting January 20, 2024, Google Ads…
Read More