Denny’s names Mindshare, Finn Partners new AORs
Mindshare will handle audience and media strategy while Finn Partners will tackle public relations, with both appointments already in effect. Denny’s this week has appointed two new agency partners, naming Finn Partners its public relations and brand communications agency of record (AOR) and Mindshare its U.S. media AOR, according to a company announcement. Both took effect early this fall, with Finn taking over the role at the start of August and Mindshare at the start of October. The diner chain turned 70 this year and the new agencies are intended to help the…
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