Google Analytics 4 properties can now be integrated with AdSense
Marketers can mix AdSense data with other site metrics, like traffic sources and user behavior, to get better insights. Google AdSense accounts can now be linked to Google Analytics 4 (GA4) properties. This integration allows your AdSense data to appear in GA4 reports and explorations for a more comprehensive analysis. Why we care. By combining AdSense data with GA4 metrics like traffic sources and user behavior, advertisers benefit from more detailed insights, enabling them to spot patterns, enhancing their ability to optimize ad revenue. Getting started. If you’re using GA4 subproperties…
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