2023 - Page 13 of 28 - Latest News, Headlines at Peter Zmijewski

Web.com buys Acquisio for machine learning, PPC management capabilities

July 17, 2023 news

Acquisio’s platform takes a machine learning-supported approach to paid search programs. Acquisio, which provides SEM campaign management tools for enterprises and small businesses, was acquired by Web.com. Web.com has many thousands of small business customers, who buy web hosting and a range of digital marketing services, including search, social and e-commerce. The terms of the transaction, announced Wednesday, were not disclosed. Montreal-based Acquisio has invested heavily in developing machine learning and automation capabilities over the past several years. Web.com, based in Jacksonville, Florida, said in an email that it will be broadly applying…

It’s Official: EU Adopts Rules to Force Replaceable Phone Batteries

July 15, 2023 news

The EU has officially adopted new rules requiring manufacturers to use replaceable batteries in smartphones. While sealed smartphones are the norm today, it wasn’t that many years ago when virtually all smartphones had a panel on the back that could be easily opened. Most phones had easily replaceable batteries and often had a slot for an extra memory card. Manufacturers have since moved to sealed handsets and non-replaceable batteries in an effort to produce sleeker designs. The EU wants to wind back the clock to those more user-friendly designs. The…

Marketing

Elite SEM acquires CPC Strategy with an eye toward growing its Amazon practice

July 14, 2023 news

The e-commerce-focused agency has more than 125 employees and a proprietary retail search advertising optimization platform. Digital performance agency Elite SEM announced Thursday it has acquired San Diego-based e-commerce agency CPC Strategy. Particularly attractive to Elite SEM is CPC Strategy’s Amazon advertising expertise. “The acquisition of CPC Strategy is our response to the escalating demand from Elite’s most successful clients for strategy and execution in the Amazon marketplace, including its media offerings, creative services, and analytics, and the integration of Amazon with other performance media channels,” said SEM Elite President Zach Morrison. “More…

Bing

Yahoo Extends Microsoft Search Deal & Revenue Guarantees

July 13, 2023 news

Yahoo is giving Microsoft a further chance to prove that its search ads really can make Yahoo as much money as promised — at a price. Microsoft has agreed to extend “search revenue guarantees” that it has continually paid since the two companies signed a deal in 2009. Yahoo Declares An Extension Reuters spotted the […] Yahoo is giving Microsoft a further chance to prove that its search ads really can make Yahoo as much money as promised — at a price. Microsoft has agreed to extend “search revenue guarantees”…

google

Australia gets News Showcase and how Google handles duplicate content for paid and organic: Monday’s daily brief

July 12, 2023 news

Plus, Google Ads Auto Applied Recommendations explained Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and some changes are coming to your daily newsletter, Starting this week, you’ll be hearing from different Search Engine Land team members each day. We each have different backgrounds, areas of expertise, personalities, and points of view, and…

SEO

Case study: More content is not always better for ranking in Google

July 10, 2023 news

Content is king in SEO, but it’s critical that it’s the right type of content for your target audience and the SERP landscape for each client. It’s common to hear “content is king” in the SEO industry. Although I agree with that statement, it should not be applied cart blanche for every single site in every single situation. In fact, there are cases in which adding too much low-value content can have the opposite effect for SMBs and local businesses. The situation. Last year, Sterling Sky worked with a personal injury lawyer client…

SEM

Are your paid search ads making the right impression?

July 8, 2023 news

Impression share may not be the ultimate measure of paid search success, but columnist Jacob Baadsgaard shows how tracking this metric can lead to paid search improvements that can really boost your bottom line. Impression share is an interesting paid search metric. On the surface, you could argue that impression share is a fairly useless metric. In fact, I’ll admit that I’ve argued for years that impressions really aren’t an important measure of paid search success. However, while I still strongly believe that ROI — not impressions, clicks or conversions — is the ultimate gauge…

Apple’s TestFlight Now Supports visionOS Apps

July 7, 2023 news

Apple has announced support for visionOS apps within TestFlight, its tool for developers to test their apps before release. Since the App Store is the only distribution method for iOS apps, Apple created TestFlight as a way for developers to beta test their apps and get feedback from users. With the upcoming Vision Pro, Apple has added support for visionOS in TestFlight. The company made the announcement via its developer program: In addition, TestFlight now supports visionOS apps for internal and external testing, as well as testing iOS and iPadOS apps…

Marketing

National Geographic Lays Off All Staff Writers, Will Rely On Freelancers

July 6, 2023 news

National Geographic magazine has laid off its remaining 19 editorial staff and will rely on freelancers moving forward. National Geographic is one of the most iconic magazines in the world and has entertained and educated children and adults alike for generations. Unfortunately, in the digital age, the magazine struggled with dwindling readership and reduced budgets, significantly impacting the kind of reporting and photography that made the magazine what it was. According to The Washington Post, the remaining writers were informed of the decision Wednesday, although they knew it was coming since…