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Year: 2023

Bing 

Apple Makes Bing The “Default Search Engine” For Siri

news

One of the things that you might have missed if you weren’t paying really close attention to the live blogs of the Apple WWDC keynote is that when iOS 7 comes out Siri will be able to directly search Twitter, Wikipedia — and Bing. From a search perspective that’s potentially huge news. I’m speculating that […] One of the things that you might have missed if you weren’t paying really close attention to the live blogs of the Apple WWDC keynote is that when iOS 7 comes out Siri will…

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google 

Google won’t build alternate IDs, doubles down on FLoC; Thursday’s daily brief

news

Plus, how to get your speaking pitches noticed Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, Did you attend SMX Report last week? Before we get into that, first allow me to introduce myself. I’m Kathy Bushman, Director, Events Content at Third Door Media. That means I work closely with our editorial team…

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Social 

TikTok invites creators to make ads for marketers in new pilot

news

Advertisers can share job briefs with creators in the TikTok Creative Challenge portal and successful entries will be financially rewarded. TikTok is testing a new feature that connects advertisers and creators in a financially beneficial way for both parties. Under the new program, titled TikTok Creative Challenge, marketers can share ad briefs with relevant U.S.-based creators, who will then have complete creative freedom to make a video entry for consideration. Should their submission get approval from the marketer, that creator will then receive payment based on the video’s performance. Why…

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Social 

How Facebook ranks content in 2023: Feed, Stories, Reels and more

news

Here’s everything we know about how Facebook ranking algorithms work to help you maximize your visibility and engagement. Facebook has updated its resource explaining how it ranks content across its website, including Feed, Stories and Reels. Meta has also announced new tools and features for improved transparency on the social network, which will better assist marketers. Why we care. Marketers and advertisers need a strong understanding of how Facebook ranks content in order for them to make informed decisions about their campaigns to achieve maximum visibility and engagement. What’s new? Meta published…

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SEM 

Should you bother rewriting your ads?

news

Rewriting and testing your ad copy may not be the most glamorous way to improve your paid search campaigns, but columnist Jacob Baadsgaard points out that it can be an incredibly effective way to get more bang from your budget. When it comes to paid search, there is a lot to optimize. Amidst all of the keywords, bidding and landing page refinements you have to do on a regular basis, it can be easy to wonder, “Does my ad copy actually make a difference?” To make matters worse, there’s nothing…

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SEO 

How to plan SEO content that actually ranks

news

Learn how to identify metrics for content goals, perform keyword research that drives SEO value and build your content calendar. Content has been king for a while now, but just because you wrote something doesn’t mean it’ll drive qualified traffic to your site. In fact, it doesn’t even guarantee that your content will show up in search results: 90% of content on the web gets no traffic from Google, according to 2020 data from Tim Soulo of Ahrefs. The key to effective content is planning. I’m sure there are some people who…

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Latest News 

Prepare For Flight Delays As Airlines Are Poised to Miss 5G Deadline

news

Transportation Secretary Pete Buttigieg is warning that passengers may be in for flight delays as airlines are poised to miss their 5G deadline. Verizon and AT&T have been throttling 5G performance around airports after a hard-fought deal in which the carriers made the concession to give airlines time to refit their aircraft. After purchasing billions in mid-band spectrum licenses from the FCC, airlines and the FAA warned that many aircraft altimeters were vulnerable to interference from mid-band 5G. The two camps agreed to a deal whereby Verizon and AT&T would reduce…

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Marketing 

How Virtual Employee Engagement Platforms (VEEPs) Can Help Financial Institutions Address Worker Shortages and Improve Productivity

news

The current employee shortage is causing significant problems for financial institutions in the United States. Not only is it difficult for them to find talent, but keeping engagement levels high is also a challenge. Job satisfaction levels across the country continue to decline, with only 50% of banking and credit union employees being highly engaged. Additionally, at least half of the American workforce is “quietly quitting” their jobs, and over one-third of banking and credit union employees are actively looking for new employment. Lack of recognition is a primary reason…

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Bing 

Bing Launches News, Sports, Weather & Finance Apps For Windows Phone 8

news

After releasing a number of new updates for the Windows Phone 8 yesterday, Bing announced today it has launched News, Sports, Weather and Finance apps for the phone as well. Originally released for Windows 8 last October, the mobile versions offer a new collection of apps for Windows Phone 8 users. Bing News App Bing […] After releasing a number of new updates for the Windows Phone 8 yesterday, Bing announced today it has launched News, Sports, Weather and Finance apps for the phone as well. Originally released for Windows 8 last October, the…

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google 

Google postpones page experience update rollout

news

The page experience update will now gradually rollout in mid-June and won’t be fully live until the end of August. Google announced that it is postponing the rollout of the page experience update, specifically the ranking change, from May 2021 to be a gradual rollout that won’t start until mid-June 2021 and won’t be fully rolled out until the end of August. Google is pushing off the rollout timeline for this update to “help you continue to make refinements to your website with page experience in mind,” the company said. Truth is, I suspect most site owners who…

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