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Year: 2023

Social 

LinkedIn to test video ads on streaming services

news

You could soon be able to run ads on video streaming services targeting LinkedIn’s 930 million subscribers. Marketers may soon be able to run ads on video-streaming services specifically targeting LinkedIn users. A new ad product is about to be trialed by the social networking platform, which is owned by Microsoft, that will be aimed as reaching its 930 million subscribers when they watch movies and TV shows. Why we care: Marketers could potentially increase their ROI and subsequently boost revenue as it is an opportunity to reach their target audience…

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SEO 

Link intent: How to combine great content with strategic outreach

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Building content that naturally earns links is more effective, evergreen and efficient than old link building tactics. Here’s why. AI is sure to have fundamental ripple effects in SEO, but I’m predicting that the importance of establishing authority won’t be diminished. Your content will now be battling with even more competition: AI results in the SERP and AI-produced content from other publishers. Delivering signals of authority and value will be more vital than ever. As long as organizations and individuals are still publishing content, backlinks will be an important part of that authority.…

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SEM 

7 questions brands must ask when assessing affiliate agencies

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Evaluating potential affiliate agency partners? Getting the answers to these questions will help you find the right fit. Affiliate has gained serious momentum in brand marketing portfolios over the last few years. It’s especially hot in turbulent economies thanks to its low-risk nature that enables brands to spend only on guaranteed outcomes. With many brand marketers suddenly affiliate-curious, it seems like a good time to lay out a few critical questions those brands (especially those heavily invested in paid and organic search) should ask to assess the fit of potential affiliate agency…

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Latest News 

Semiconductor Firm NXP Expands San Jose Presence

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Semiconductor firm NXP is expanding its presence in San Jose, California, signing a lease for additional office space. NXP is based in the Netherlands, but already has two locations in San Jose. According to The Mercury News, the third location consists of 40,100 square feet at 110 Rose Orchard Way. The deal is a welcome boost to the local real estate market, which is still recovering from the pandemic.

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Marketing 

Supercharge your customer experience with the power of QR codes

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In this webinar, learn the secrets to creating flawless user experiences. QR codes have become a powerful tool for driving user engagement and seamless experiences. But are you harnessing their full potential? During this webinar, we’ll dive into the art of designing QR codes to ensure maximum scanning efficiency. Learn how to create visually captivating codes that entice users and make your app stand out from the competition. QR marketing expert, Scott Allan, Chief Marketing and Solutions Officer at URLgenius, will guide you through the potential pitfalls to avoid, ensuring…

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Bing 

Microsoft Bing updates search results interface to make it more visually immersive

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Microsoft Bing updates recipe results, similar looking items, expandable carousels, infographic panels and local answers design. Microsoft announced several updates to Microsoft Bing Search that make the search experience more “visually immersive,” the company said. This update goes across many different search features including recipe results, image search’s similar looking items, expandable search result carousels, infographic knowledge panels and the local answers design. Let’s go through each update briefly below. Infographic-like search panel experience Microsoft launched these new knowledge panel designs that have very visually appealing. Microsoft said it’s goal…

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google 

Google announces travel product updates for vacation rentals, hotel booking extensions to begin rolling out

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Some features may increase competition in travel ads, while others make ad creation and support easier for PPC marketers. With the unpredictability of travel last year, Google made adjustments to help both advertisers and searchers adapt. Now, travel- and tourism-related businesses are expecting a dramatic increase in search volume and bookings due to the pent-up demand for … well, just getting the heck out of our houses after a year in lockdown. At Google Marketing Live, Google announced three new travel products and updates to help partners capture this increase…

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Social 

Report: Twitter Not Paying Its Google Cloud Bills, Risking Operations

news

Twitter’s reputation as a deadbeat company under Elon Musk continues unabated, with the company refusing to pay its Google Cloud bills. Twitter has been in hot water numerous times since Musk’s buyout over not paying its bills or honoring contractual obligations. The latest issue, however, could have major repercussions, crippling the teams responsible for combating spam, child abuse material, and more. According to Platformer, the company is refusing to pay its Google Cloud bill, a service used heavily by the company’s trust and safety teams. The social media platform has been working to…

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SEO 

Expert-level training, Q&A, networking – online this week at SMX Advanced

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Join us online, June 13-14, for FREE! Searching for advanced, actionable tactics to take advantage of generative AI, transition to GA4, and drive more traffic, leads, and conversions? Search no more. Join us online – tomorrow and Wednesday, June 13-14 – for SMX Advanced – the only conference designed by advanced search marketers for search marketers. (Psst… Can’t attend live? Instant on-demand access is included for free, so you can train when it fits your schedule!) Your FREE All Access pass unlocks nearly 70 tactic-rich sessions, Overtime live Q&As, platform demos, and networking meetups that explore the most sophisticated SEO and…

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SEM 

Ask Instacart brings generative AI to Instacart’s search experience

news

Instacart’s new search experience will feature sponsored product campaigns from consumer packaged goods (CPG) brands. Instacart is adding generative AI to its search experience. Called Ask Instacart, the new search feature is designed to help answer shoppers’ grocery-related questions and give a boost to sponsored product campaigns. How it works. Just like with Google and Microsoft Bing, Instacart users will be able to search via natural language queries and get personalized recommendations. For example: “What kind of side dishes should I serve with lamb chops?” “What are dairy-free snacks for kids?”…

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