2023 - Page 19 of 28 - Latest News, Headlines at Peter Zmijewski

For Robocop, Bing Imagines The Future Of Search In 2028

April 27, 2023 news

What will search look like in 2028? That’s a question that the folks at Bing were tasked with answering for the new movie, Robocop. (Well, “new” as in a remake of the 1987 original that just hit theaters this week.) In a blog post this week, the Bing search folks shared a few screenshots showing […] What will search look like in 2028? That’s a question that the folks at Bing were tasked with answering for the new movie, Robocop. (Well, “new” as in a remake of the 1987 original that…

google

If you saw expanded search terms in Google Ads, it was a glitch; Friday’s daily brief

April 26, 2023 news

Plus, trying to get shadow banned on Insta for science Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and I’m trying to work from a coworking space this week. It’s strange, to say the least. Everyone is social-distancing… together? As an introvert, it can definitely feel like a lot sometimes, but I’m making…

SEM

What teen fiction can teach you about writing ad copy

April 24, 2023 news

What do young adult novels and search ads have in common? More than you might think! Columnist Allen Finn discusses how you can apply the tactics of these novelists to create compelling ad copy. What exactly do novels for angsty tweens and teens have to do with AdWords? For one thing, young adult novels understand the behavioral patterns, struggles and idiosyncrasies of their audience. So do good search engine marketers (SEMs). That isn’t the only thing young adult (YA) fiction and pay-per-click ads have in common, though. When it comes to…

SEO

Is click-through rate a valuable SEO metric?

April 22, 2023 news

While CTR is not a confirmed ranking factor, it is still useful for tracking organic search performance and improving SEO campaigns. The role of click-through rate (CTR) in SEO has been debated for many years. Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers. Whether it’s a direct ranking signal or not, CTR has its place in SEO. This article explores why CTR matters in SEO, Google’s stance on the metric and how to use it right. What…

Google Employees Say Bard AI Is ‘Cringe-Worthy,’ Could Lead to ‘Injury or Death’

April 20, 2023 news

Google’s employees continue to criticize the company’s AI efforts, calling Bard AI “cringe-worthy” and saying its answers could lead to “serious injury or death.” Microsoft jumped to an early lead in the AI wars thanks to its investment in OpenAI. Google has been working on playing catch-up, but its efforts have not gone well. Bard AI flubbed a question during its debut, resulting in $1 billion being knocked off of Alphabet’s stock value. CEO Sundar Pichai even warned that “things will go wrong” with Bard. It appears that’s exactly what’s happening, according to a new…

Marketing

Meta Reportedly Announcing More Layoffs Tomorrow

April 19, 2023 news

Meta is reportedly planning to announce more layoffs tomorrow, adding to the 21,000 employees it has already laid off. Meta gained the ignominious distinction of laying off the most employees of any company in 2022 when it laid off 11,000 workers in December. The company announced an additional 10,000 layoffs in March. Despite the number, the company isn’t done. According to Vox, Meta is planning as many as 4,000 additional layoffs that will be announced Wednesday. The outlet’s sources spoke on condition of anonymity out of fear of repercussions.

Bing

Sell Bing? Makes No Sense, Says Microsoft’s Bill Gates — It’s A “Core Business”

April 18, 2023 news

Microsoft co-founder Bill Gates was interviewed on Fox Business News yesterday. Among other things, he was asked about investor and analyst suggestions that Xbox and Bing be spun out or sold. Gates deferred to newly minted CEO Satya Nadella but said that he would support an Xbox spin-off if that was the decision. He was more […] Microsoft co-founder Bill Gates was interviewed on Fox Business News yesterday. Among other things, he was asked about investor and analyst suggestions that Xbox and Bing be spun out or sold. Gates deferred to newly minted…

google

Google planning new search engine while working on new search features under Project Magi

April 17, 2023 news

Project Magi will help searchers complete transactions while incorporating search ads on the page. Google is in the process of building an “all-new search engine” powered by its new A.I. technology while at the same time working on adding new A.I.-based features to its current search engine under the project name Magi. “The new search engine would offer users a far more personalized experience than the company’s current service, attempting to anticipate users’ needs,” the NY Times reports. New Google search engine Google has put a team of designers, engineers and…