2023 - Page 23 of 28 - Latest News, Headlines at Peter Zmijewski

Google Includes Free VPN Access With All Google One Accounts

March 9, 2023 news

Google is now giving all Google One plans free VPN access and has unveiled a tool to monitor personal data on the dark web. Google One is the company’s storage plans that give users several tiers to choose from, depending on their needs. The company offered its VPN by Google One for free to its top-tier plans, but is now providing it to all plans, regardless of tier. The company made the announcement in a blog post: VPN by Google One adds more protection to your internet activity no matter what…

Marketing

Microsoft Dynamic 365 Copilot Is the First CRM/ERP AI Copilot

March 7, 2023 news

Microsoft is continuing its rollout of artificial intelligence across its platforms, unveiling Microsoft Dynamic 365 Copilot. The company touts Dynamic 365 Copilot as “the world’s first copilot in both CRM and ERP that brings next-generation AI to every line of business.” Microsoft has already begun rolling out next-gen AI in its Bing search engine and is now looking to improve the CRM and ERP experience using the new tech. In particular, Microsoft wants to help CRM/ERP customers to reduce the daily monotony of necessary tasks, such as notetaking, data entry,…

Bing

Bing Gets ‘Klout-orship” As Verified Klout Snapshots Now Identify Authors & Content In Bing

March 6, 2023 news

Klout has becoming a much more powerful tool than simply measuring social significance. Bing and Klout have teamed up to form a puesdo-authorship alliance that will appear in the search results pages. A new Klout-verified ‘Snapshot’ will show in Bing along with social icons, Klout scores and even the two most influential public moments from […] Klout has becoming a much more powerful tool than simply measuring social significance. Bing and Klout have teamed up to form a puesdo-authorship alliance that will appear in the search results pages. A new…

google

Additional Google issues reported, now affecting API

March 4, 2023 news

Another Google outage is reported and advertisers are scrambling to figure out what’s going on. Update. The issue has now been resolved. Google is facing a slew of issues today affecting the Ads API, Impression Share, Auction Insights, and Ads Manager. What Google says. Google has just reported an issue with the API, rendering it inaccessible for a few publishers. There is no ETA for a resolution. Advertisers can monitor the status of the API issue here. More issues. Earlier today we reported an issue affecting Impression Share and Auction Insights. Since then, another…

SEO

GA4 ‘auto-migration’: Here’s why you should opt out

March 2, 2023 news

Learn why letting Google automatically configure your UA properties to GA4 is not the best idea and what you can do to opt out. Google will start automatically configuring your Universal Analytics properties to Google Analytics 4 (GA4) for you. But you actually do not want to do this for many reasons. Is your GA4 already set up? You might still be subject to “auto-migration.” Read on for more details about it and how to opt out. Making the switch to GA4 On February 9, Google sent an email saying they will soon start configuring…

SEM

Last call for Google Ads API v11

March 1, 2023 news

Developers using v11 need to migrate to a newer version to ensure API access is unaffected Starting from March 29, 2023, the Google Ads API v11 will no longer be available. Developers still using v11 after this date will notice API requests failing. Depreciation and sunset timetable. Typically, major versions are supported for approximately 12 months, while minor versions have a support lifespan of 10 months. Migrate asap. To migrate to the newest version, visit the Google Ads API documentation here. Dig deeper. Read the announcement from Google here. Why we care. New API updates directly…

Microsoft Angering Users With Overly-Aggressive Edge Ads

February 28, 2023 news

Microsoft is hell-bent on keeping people using its Edge web browser, resorting to overly-aggressive ads to accomplish its goal. Edge is the company’s default browser and successor to Internet Explorer. By all rights, Edge is a very capable browser, but Microsoft seems intent on pushing it as much as possible, even resorting to ads within Windows. According to Windows Latest, the company is displaying a popup whenever a user visits the Google Chrome website from within Edge. Interestingly, the popup seems to engage in a bit of false advertising. “By continuing,…

Marketing

Local search in 2023: Key trends and tactics for marketers

February 27, 2023 news

Learn the trends and factors impacting the local ecosystem and ways brands can deliver an engaging experience for local customers. Local is no longer just about listings, but omnichannel experience and engagement. Today’s consumers want a personalized experience and engagement with local businesses through digital storefronts. To gain the trust of local consumers, brands must focus on delivering quality interactions and relevant information. This article will cover local trends that search marketers must know and do for 2023, along with insights from leading industry practitioners Greg Sterling and Mike Blumenthal,…

Bing

Bing Officially Shuts Down Bing Shopping

February 25, 2023 news

In August, Microsoft announced they will close Bing shopping. Bing replaced it with Product Search, which simply integrates product results within Bing search results rather than in a separate destination. Today, if you try to go to the Bing Shopping destination, i.e., bing.com/shopping — you are redirected to Bing’s home page. Bing is using a […] In August, Microsoft announced they will close Bing shopping. Bing replaced it with Product Search, which simply integrates product results within Bing search results rather than in a separate destination. Today, if you try to…