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Year: 2023

SEM 

New updates to Google’s gambling and games policy

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Advertisers must apply for and be approved by Google to run gambling ads. Google will begin to accept and run ads for online horse racing in the following states: Maryland Pennsylvania West Virginia Virginia The Google Ads Gambling and games policy for United States country-specifics will be updated in February 2023. Advertisers must apply for certification. Application for certification will be open to advertisers who wish to promote online gambling content in the above states on February 22, 2023. The Gambling and games policy page will be updated when the policy goes into effect. Why…

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SEO 

This day in search marketing history: February 11

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Yahoo officially rejects Microsoft, plus: passage ranking goes live, Google’s SEO consulting services, Google Japan’s link penalty and more. Yahoo officially rejects Microsoft In 2008, rumor became reality as Yahoo rejected Microsoft’s $45 billion bid to buy Yahoo. The company concluded that the proposal substantially undervalued Yahoo and was not in the best interests of Yahoo and its stockholders. Microsoft basically rejected Yahoo’s rejection, calling it “unfortunate” and pledging to “pursue all necessary steps” to get what it called its “full and fair” proposal to be accepted. In other words,…

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Latest News 

Apple TV Users Can Now Accept iCloud Terms Without iOS Device

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Apple has issued a support document clarifying that users can now accept iCloud terms via the web if they don’t have an iOS device. Christopher Koch, a senior engineer at Google, tweeted last month about new iCloud licensing terms that were showing up on his Apple TV. Unfortunately, without an iPhone or iPad running iOS or iPadOS 16, there was no way to accept the terms. As a result, a message would repeatedly display on the Apple TV prompting the user to accept the terms via an iOS device. It appears Apple…

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Marketing 

Shopify Unveils ‘Chaos Monkey 2023,’ Limiting Meetings and Slack

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Shopify is aiming to disrupt the workplace with a new initiative called “Chaos Monkey 2023,” one that limits meetings and Slack usage. Like many companies, Shopify is working to adjust to a post-pandemic economy, one that may be on the verge of a recession. The company is hoping “chaos engineering” will help it be more nimble and better able to move forward. “Chaos engineering is the practice of experimenting with a system to build confidence in that system’s ability to withstand turbulent conditions in production,” the company said in internal…

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Bing 

Bing: It’s A Myth That Keyword Rich Domain Names Improve Search Rankings

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Microsoft Bing’s Senior Product Manager, Duane Forrester, wrote last night at the Bing Webmaster Blog that it is only a myth that in today’s ranking algorithms that a keyword rich domain name will make enough of an impact on your rankings to give you a major boost above your competitors. Duane said that maybe “10 […] Microsoft Bing’s Senior Product Manager, Duane Forrester, wrote last night at the Bing Webmaster Blog that it is only a myth that in today’s ranking algorithms that a keyword rich domain name will make enough of…

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google 

Sundar Pichai confirms Google is working on AI search feature users can “engage directly with”

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In the Google Q4 earnings call, Sundar Pichai confirmed the company’s plans to deliver ChatGPT like features. Google announced its Q4 earnings just hours ago, more on those numbers later, but Sundar Pichai, the CEO of Google, confirmed in the earnings call the search company’s plans to bring AI-like search features that “people can engage directly with.” Sundar Pichai said, “In the coming weeks and months, we’ll make these language models available, starting with LaMDA, so that people can engage directly with them. This will help us continue to get feedback, test,…

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google 

Sundar Pichai confirms Google is working on AI search feature users can “engage directly with”

news

In the Google Q4 earnings call, Sundar Pichai confirmed the company’s plans to deliver ChatGPT like features. Google announced its Q4 earnings just hours ago, more on those numbers later, but Sundar Pichai, the CEO of Google, confirmed in the earnings call the search company’s plans to bring AI-like search features that “people can engage directly with.” Sundar Pichai said, “In the coming weeks and months, we’ll make these language models available, starting with LaMDA, so that people can engage directly with them. This will help us continue to get feedback, test,…

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Social 

TikTok has a secret “Heating” (cheating?) button

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Employees of TikTok and ByteDance are misusing “heating” privileges by boosting the view count of their own and their loved ones’ accounts in violation of company policies, as revealed by sources and documents reviewed by Forbes. According to six sources and documents reviewed by Forbes, TikTok and ByteDance employees frequently engage in “heating,” which is a manual process that guarantees certain videos receive a specific amount of views. Heating is cheating. Six current and former employees of TikTok and its parent company, ByteDance, as well as internal documents and communications reviewed…

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SEM 

Meta blames weak advertising demand, rivals for Q4 2022 revenue decline

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Rivals such as TikTok and continuing effects from App Tracking Transparency attributed to last quarter’s decline. Weak advertising demand and competition from TikTok and other rivals yielded lower fourth quarter revenue and profit for Meta, Facebook’s parent company. Ad revenue was down 4% to $31.3 billion at Meta’s advertising-supported properties, including   Facebook, Instagram, Messenger, and WhatsApp. Advertising revenue was 97% of Meta’s total revenue in the quarter. Ad revenue in North America was flat, declined 16% in Europe and 3% in the Asia-Pacific. Revenue increased by 5% elsewhere (“Rest…

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SEO 

Why SEO should be a product

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Treating search engine optimization as a product means dedicating ample resources to growing organic traffic and revenue. Learn more here. I’ll just come right out and say it… SEO should be a product because it is an acquisition channel for organic traffic and revenue.  SEO as a product largely means the business: Understands it operates in a digital-first world. Makes an effort for its digital properties (website, app, etc.) to be SEO-friendly. This way, when prospective customers are searching online using their devices, looking up through an app or initiating…

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