2023 - Page 26 of 28 - Latest News, Headlines at Peter Zmijewski

Google Cloud May Be Alphabet’s Saving Grace in Tomorrow’s Earnings

February 2, 2023 news

Alphabet is poised to deliver its Q4 2022 earnings tomorrow, and analysts are looking to Google Cloud to be the bright spot. Alphabet, like many in the tech industry, has had a rough few months. The company is facing antitrust action by the US government, new threats to its core business, and a economic downturn that has resulted in its first-ever layoffs. With the company reporting its earnings tomorrow, analysts are looking to Google Cloud to be one of the driving elements to the company’s performance. “Alphabet’s fourth-quarter 2022 results, scheduled to be released on…

Marketing

Apple Business Connect: Your guide to getting started

February 1, 2023 news

With Business Connect, you can now customize the way your business information appears across Apple apps. Learn how to get started. Apple recently launched Business Connect to enable businesses to easily claim and optimize their Apple Maps locations. Getting started as a single or multi-location business only takes a few minutes. Once you have set up and claimed your locations, you will have access to view and edit your Place Cards. This includes: Updating your location details. Adding photos. Publishing showcases. Reviewing the performance and engagement of your locations on Apple Maps.…

Bing

For Robocop, Bing Imagines The Future Of Search In 2028

January 31, 2023 news

What will search look like in 2028? That’s a question that the folks at Bing were tasked with answering for the new movie, Robocop. (Well, “new” as in a remake of the 1987 original that just hit theaters this week.) In a blog post this week, the Bing search folks shared a few screenshots showing […] What will search look like in 2028? That’s a question that the folks at Bing were tasked with answering for the new movie, Robocop. (Well, “new” as in a remake of the 1987 original that…

google

Google rolling out cars for sale in Google Business Profiles

January 30, 2023 news

US-based dealerships can now add all their inventory to their local business profile in Google. Google is opening access to the local car inventory beta feature to all US dealerships using the cars for sale feature in Google Business Profiles. Greg Gifford reports that Google has opened this beta feature now to all US-based dealerships. Cars for Sale open. Google has opened up the “Cars for Sale” feature in Google Business Profiles to any product with a vehicle identification number (VIN). “Until this week, only US-based car dealers could list their inventory on their Google…

SEO

This day in search marketing history: January 25

January 25, 2023 news

Google defuses miserable failure, plus: Topics API replaces FloC, value-based bidding, average search ranking position and more. Google defuses ‘miserable failure’ Google bomb In 2007, Google finally defused a “Google Bomb” that had returned U.S. President George W. Bush as its top organic result since December 2003 when searching for [miserable failure]. Originally, Google was of the belief that “We just reflect the opinion on the Web, for better or worse.” Eventually, however, Google came up with an algorithm change to deal with this and other Google bombing “pranks”: “People…

SEM

Microsoft Execs Enjoyed Private Sting Concert the Night Before Layoffs

January 23, 2023 news

Microsoft is (justifiably) taking flak for hosting a private Sting concert for top execs the night before announcing layoffs for thousands of employees. Microsoft announced layoffs Wednesday, impacting some 10,000 employees. That number puts Microsoft only behind Amazon, Meta, and Alphabet for the number of tech workers laid off at one time over the last year. At the time the layoffs were announced, the company blamed “macroeconomic conditions and changing customer priorities.” Evidently, those “macroeconomic conditions” and ‘changing priorities’ did not include rethinking a private Sting concert in Davos, one that Microsoft…

google

Google My Ad Center updates give users more, expanded controls

January 21, 2023 news

The new privacy controls allow users to see more ads they’re interested in, less of what they aren’t, and expanded control for sensitive categories. Google’s My Ad Center today will start rolling out to users, globally, to provide control over the kinds of ads they see across Google on Search, YouTube and Discover. “81% of consumers are more concerned with how their data is being used and 48% are turning away from services due to privacy concerns. At the same time, our research also says that people only want to see ads…