Year: 2023

Dive Brief: The total brand value of top brands grew only 5.7% this year, compared to 16% last year, according to a new Interbrand’s report shared with Marketing Dive. The Best Global Brands 2023 report cites a lack of growth mindset, conservative leadership and uncertainty as the main reasons for the dramatic slowdown in growth. This may suggest fears of a recession have yet to pass. Apple tops the list for brand value for the 11th year in a row and is the first to pass half a trillion dollars…

Inflation has been a persistent challenge for retailers this year by creating cautious consumers. For weeks ahead of Black Friday, retailers have been encouraging consumers to spend on what is typically considered the busiest and most important day of the year for the industry. “Retailers are seeing customers across the spectrum become more choiceful and discerning, which includes buying closer-to-need,” TD Cowen analysts led by Oliver Chen said in an emailed note regarding Black Friday. In response to consumer reticence, retailers seemed to begin promoting their holiday shopping deals earlier…

Dive Brief: The Las Vegas Convention and Visitors Authority (LVCVA) has launched a Change.org petition encouraging excessive celebration during the city’s first Super Bowl, per a press release. The push is accompanied by a music video that features former NFL star Chad “Ochocinco” Johnson, who recreates some of his iconic on-field celebrations. Soundtracked by rapper Tobe Nwigwe, the 90-second clip will be released as six-, 15- and 30-second ad spots. The effort, created by LVCVA agency of record R&R Partners, comes two decades after Las Vegas was banned from running Super…

Ad networks are one of the best ways for content creators to monetize their content. Here are the best ad networks to choose from in 2024. In case you were in any doubt, we are now living in the creator economy. Content creators, influencers, and community builders now wield more power than ever before and have the ability to earn revenue from their craft in many different ways. But that doesn’t mean it’s easy. Content creators – whether they’re bloggers, videographers, photographers, or some other kind of creative – are…