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Year: 2023

Social 

Foursquare Sneak Previews New “Personalized Local Search” & Moves All Check-Ins To Swarm

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If you’ve been one of the few fearless folks holding out from updating their Foursquare app, your days are numbered. In a blog post and an email sent out to early adopters , Foursquare alerted its constituency that as of tomorrow all check-ins will be required to occur on Swarm, the new hub for check-ins. […] If you’ve been one of the few fearless folks holding out from updating their Foursquare app, your days are numbered. In a blog post and an email sent out to early adopters , Foursquare…

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SEM 

2 Creative Ways To Promote Vital But Infrequently-Searched-For Events With PPC

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No search volume? No problem! Columnist Pauline Jakober provides helpful tips for campaigns focused on low search volume, high conversion terms. What’s that you say? Not too many people searching for “Acme red widget maker webinars”? But those webinars are high converting — and one sale can make your entire PPC program worth it. So how do you take an unsearched event, keyword or important conversion point and turn it into an all-star PPC initiative? In this post, I’ll share two creative ways you can leverage Google AdWords features to do…

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SEO 

AMA: Common Local SEO Mistakes Made By Businesses Big & Small

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Have questions about local SEO? Columnist Andrew Shotland has anticipated these questions and is answering them, Reddit-style! Hi, everybody. I am Andrew Shotland, founder of Local SEO Guide. Seems like every day, we run into multi-location and small businesses having problems with their local and organic Google rankings. My guess is you are reading this because you’ve got some problems of your own. So go ahead. Ask me anything! Note to the uninitiated: This post is done in the style of a Reddit AMA (Ask Me Anything), in which users ask questions to people…

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Latest News 

Amazon Managers Have Authority to Fire Remote Workers

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Amazon has given managers the authority to fire employees that work remotely and cannot/will not work from the office at least three days a week. Insider gained access to internal documents Amazon is giving managers containing revised policies for firing employees that don’t comply with the company’s return-to-office (RTO) mandate. “If the employee does not demonstrate immediate and sustained attendance after the first conversation, managers should then conduct a follow-up discussion within a reasonable time frame (depending on the employee situation, ~1-2 weeks). This conversation will 1) reinforce that return to office 3+…

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Marketing 

5 Steps To Better Online Marketing For Franchises

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Columnist Will Scott explains that the trick to franchise or multi-location business online marketing is to avoid adopting different online approaches for each business location. Just like a rock star commands an audience of fans, each business location must be able to command an online audience of customers. Take this nugget of wisdom from Bruce Springsteen: [blockquote]”Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.”[/blockquote] Nowhere is that more true than in…

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Bing 

Bing Ads Shares Halloween Data For Advertisers: Search, CTR CPC Trends

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See when to expect click-through rates and costs to peak by product category and more. Source: Microsoft internal data, all devices Halloween is less than eight weeks away, and that means people are already starting to search for costumes and other ideas for October 31. Bing Ads has released new data on search performance around the holiday showing that searches — and ad impressions — increase steadily through September and October. Looking at desktop ad click-through rates for searches on things like candy, decorations and parties, Bing Ads found that CTRs increased…

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google 

Google takes Local Services Ads to Europe

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Searches for local services grew more than 25% YoY across European countries. Google’s Local Services Ads (LSAs) program is now rolling out in Europe. It will initially be available for 16 home services categories (not professional services) in 10 countries: Germany, UK, France, Austria, Belgium, Ireland, Italy, Netherlands, Switzerland and Spain. 16 home services verticals. The featured home services verticals include Appliance Repair, Carpet Cleaning, Electricians, Garage Door Installation and Repair, House Cleaning, Lawn Care, Movers, Pest Control, Plumbers, Roofers, Water Damage Restoration, Window Cleaning, Window Repair, Junk Removal and Tree…

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Social 

YouTube Ranking Factors: Getting Ranked In The Second Largest Search Engine

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Got great video content that no one’s seeing? Columnist Tony Edward provides a comprehensive guide to optimizing your YouTube presence. YouTube is arguably the second largest search engine on the Web. It is the third most visited site on the Web, according to Alexa and SimilarWeb. Recent information released by Google has shown that more and more users are using YouTube as a search engine. Searches related to “how to” on YouTube are growing 70% year over year. It is also no secret that video content is more engaging than a page of text and…

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SEM 

Pros & Cons of Responsive Landing Pages For SEM

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Columnist Abraham Nord explores the benefits and disadvantages of one of the more common technical configurations for mobile sites: responsive design. Gone are the days when a mobile strategy could be delayed or ignored. Today, online marketers must consider how mobile visitors are addressed on their landing pages, and there are three widely accepted methods for this: responsive design, dynamic serving and separate mobile URLs. I will not go into all of the details of each here. Suffice it to say that responsive design utilizes a fluid layout which changes and adapts to whatever…

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SEO 

5 ways SEO and PR should be working together

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When it comes to digital marketing, SEO and PR go together like peanut butter and jelly. Columnist Erin Everhart explains how these two teams can combine forces to benefit each other and the business as a whole. With a newly integrated and and constantly evolving digital landscape, marketing and communication channels are working together more closely than ever before. Granted, you’ll see variations in how well this is actually executed based on your business structure and the channels themselves, but the fact is: Channels can’t exist in silos. An easy collaboration…

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