2023 - Page 6 of 28 - Latest News, Headlines at Peter Zmijewski

T-Mobile Is Automatically Moving Users to Newer, More Expensive Plans

October 13, 2023 news

T-Mobile is unveiling a new take on its “Un-carrier” approach, automatically migrating users to newer, more expensive plans. The carrier told CNET it will begin sending out notices next week, informing customers of One, Simple Choice, Magenta and Magenta 55 Plus that they will be moved to the company’s newer plans. T-Mobile estimates there will be an increase of approximately $10 per line, or $5 per line if AutoPay is enabled. “We’re always looking for ways to give our customers more from our services so we’re moving a small number who were…

Marketing

Foursquare Joins Apple Maps Data Sources As Company Builds Out Ecosystem

October 12, 2023 news

Apple continues to improve its mapping product by adding new features and content, albeit often under the radar. Last year, reviews and content from Booking.com and TripAdvisor began to show for locations and travel destinations, especially outside the US. In June of this year, the company introduced public transit routing as part of iOS 9 […] Apple continues to improve its mapping product by adding new features and content, albeit often under the radar. Last year, reviews and content from Booking.com and TripAdvisor began to show for locations and travel destinations, especially…

Bing

Today’s customer decision journey is so complex but AI can help

October 11, 2023 news

Consumers jump between devices and online/offline activity and we need to keep up with creating personalized touchpoints. Myth: “The customer journey is not as complex as it’s made out to be.” One thing is for sure – the consumer decision journey is more complex than ever before. The average consumer now owns three to four devices and uses multiple online and offline channels throughout their shopping journeys. The game is changing as marketers turn to artificial intelligence, agencies and data to help them navigate new consumer behavior. Every marketer today…

google

French privacy regulator fines Google for not removing RTBF links outside of Europe

October 7, 2023 news

CNIL in France refuses to compromise on demand that Google remove all Right to Be Forgotten content from its entire index. The French privacy authority, the Commission Nationale de l’informatique et des Libertés (CNIL), has taken an extreme and potentially dangerous position that unwittingly supports internet censorship. CNIL, and others in Europe, have repeatedly demanded that links expunged from the search index under Europe’s “Right to Be Forgotten” law (RTBF) be removed from all of Google’s indexes globally. The position is based on the notion that individual country domain removals…

SEO

How a Google Analytics change may be skewing your view of SEO’s value

October 5, 2023 news

Columnist Janet Driscoll Miller explains why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics — and details how to fix this issue. When doing search engine optimization, either for clients or as an in-house marketer, we must accurately measure the impact SEO is making on our websites, leads and revenue. Measuring our success in SEO helps us to justify the importance of its role in marketing, ensure budget allocation and solidify our roles in the organization. Tracking these statistics can literally mean…

SEM

Offline conversion tracking to boost lead gen strategies

October 4, 2023 news

Find out when and how to incorporate offline conversion tracking effectively and learn from lead gen success stories. Ever get the feeling you’re reporting on – or your agency or marketing team is reporting on – the wrong metrics? Put another way, how high is your frustration level that your marketing team is bringing in hundreds of leads without any noticeable effect on your pipeline? Smart marketers are using offline conversion tracking to solve the issues I just laid out. If you missed my SMX Advanced session, keep reading to…

Microsoft Lists Preview Available for iOS and Android

October 3, 2023 news

Microsoft has made its Microsoft Lists available in preview to both iOS and Android users, as well as via the web. Microsoft’s Garima Wadhera announced the availability of Microsoft Lists in a Tech Community post: We’re pleased to announce support for the Microsoft Lists – MSA Preview within Microsoft Lists for iOS and Android – now available. You can sign into Microsoft Lists with multiple accounts for Microsoft 365 work and school and a single Microsoft account (MSA*). Wadhere highlights the many ways Microsoft Lists can be used: Microsoft Lists is…

Marketing

7 lessons to jump-start your digital marketing in Asia

September 30, 2023 news

Looking to expand your business to Asia and not sure what to expect? Contributor Eli Schwartz shares insights gleaned from living and working overseas. About a year and a half ago, I relocated from California to Singapore to take on the challenge of marketing SurveyMonkey’s portfolio of products across Asia. Living and working in a new region, I’ve been learning new ways of marketing, communicating and relating to different cultures. While my new role consisted of online marketing, offline promotions and some business development, my initial focus was on search…

Bing

More details on Microsoft Audience Network: Workflows, ad formats & how to target with LinkedIn data

September 29, 2023 news

How it works and what makes MSAN different from other ad networks Examples of Microsoft Audience Ads Earlier this month, Microsoft announced the launch of the Microsoft Audience Network, accessed through the Bing Ads platform. We’ve now received more information about the beta, including some workflow screen shots that help give more color to the new Microsoft Audience Network. This is an evolution of the Bing Audience Network and Bing Native Ads which launched in beta in 2015 to extend the reach of US search campaigns to MSN.com. The new offering leverages artificial…