2023 - Page 8 of 28 - Latest News, Headlines at Peter Zmijewski

3 ways to build a better agency-client relationship

September 15, 2023 news

Wondering how you can have a better relationship with your client or paid search agency? Columnist Brett Middleton provides solid advice for both parties to communicate more effectively and work more efficiently. The reality of maintaining a complex business relationship where revenue is on the line is that there are several pitfalls that can destroy it. Although not all of these points will apply to all partnerships, the lesson is the same. If you’re in-house marketing staff: Do you treat your agency like they’re members of your team? How do…

California Passes the Nation’s Strongest Right-to-Repair Bill

September 14, 2023 news

California joins Minnesota and New York in passing right-to-repair legislation in a unanimous vote by the state’s legislators. Right-to-repair has been gaining traction across the US, with some tech companies throwing their weight behind such efforts. According to Quartz, California passed the legislation with a 50-0 vote in the Assembly and a 38-0 vote in the Senate. Nathan Proctor, senior director of PIRG’s Right-to-Repair Campaign, welcomed the decision: Even in the home state of Big Tech, repair is a winning idea. It just makes sense — people should be able to fix their…

Marketing

Link campaigns: Strategy development and review

September 13, 2023 news

Whether you’re planning to pursue links in 2017 or continue an existing link-building project, columnist Andrew Dennis reminds us that December is an ideal month to review your link campaign strategy. Link campaigns need strategy. Link building is a difficult, time-consuming process that doesn’t produce results overnight. However, strategic link acquisition is necessary to achieve long-term improvements in organic search. It’s possible to grab “quick win” links here and there (and I’d encourage pursuing these opportunities), but you will need an ongoing campaign to achieve sustainable results. A campaign model ensures research,…

Bing

4 ways to get more out of Bing Ads

September 12, 2023 news

Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more market share and easier tools to manage them, Bing Ads can be a lucrative opportunity for […] Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times…

google

AdWords custom columns now available at keyword and ad levels

September 11, 2023 news

Track and optimize to custom metrics tailored to your goals at all levels of your campaigns. Custom columns in AdWords can help marketers get more detailed insights into how their campaigns are performing based on non-standard metric targets. Now, advertisers can create and track custom metrics at the keyword and ad levels in addition to the campaign and ad group levels, which have been available since 2014. As with just about every other new addition to the interface, this update is available only in the new AdWords “experience.” Custom columns are now…

SEO

6 Powerful Ways Social Media Will Build Your SEO

September 8, 2023 news

Because social media shares are not Google ranking factors, many companies ignore social media in their SEO efforts. That’s a mistake for two reasons. First, while social media shares have no direct impact on SEO rankings, shares can indirectly improve SEO in very meaningful ways. Second, other aspects of social media marketing aside from shares have a positive effect on SEO. Here are the top six ways social media builds SEO: 1- Backlink Generation Backlinks are a tremendously important ranking factor — so much so that an SEO campaign may…

SEM

Hidden PPC traffic killers

September 7, 2023 news

Is your PPC program behaving badly and blocking out perfectly acceptable traffic? Contributor Andrew Goodman looks at five ways to relax an over-tightened account. If a pay-per-click (PPC) account and the advertiser’s business model are functioning reasonably well, we often find that a business owner becomes heavily dependent on the PPC channel. “Max the volume!” and “We’re down from last year, I’m very worried” are typical (if vague) remits from clients and bosses deep in the thrall of this perennial growth-driving channel. If you’ve arrived late on the PPC scene, you…

Windows 11 Will Finally Respect the Default Browser…In the EU

September 6, 2023 news

Microsoft has announced it will finally start respecting the user’s default web browser in Windows 11, although only for EU users. Microsoft has repeatedly angered users by aggressively pushing Edge, even ignoring the user’s default web browser and launching Edge when opening some links. The company is reversing that decision, but only in the EU, according to a company blog: In the European Economic Area (EEA), Windows system components use the default browser to open links. While it’s nice Microsoft is making this change for EU users, it also makes the company’s claims to…

Marketing

Removing duplicates in Yext: still a hands-on process

September 5, 2023 news

Columnist Corey Barnett explains that if you plan to use Yext to suppress duplicate local listings, you should first understand the strengths and weaknesses of the platform. A recent case study by Yext shows the impact of duplicate listings on local rankings in Google. Coordinated by local search expert Andrew Shotland, the core research evaluates Yext duplicate suppression for a national restaurant chain. I’m not here to dispute the research or results. Having consistent NAP (name, address and phone number) has long been regarded as a priority for local businesses. However, there are limitations to using Yext for…