Bing 

Microsoft’s Photosynth App Goes Worldwide After 6 Million US Downloads

Microsoft’s Photosynth iOS app, which has been available to US users for almost a year, is now available worldwide and includes a couple updates. In its blog post today, Microsoft says the app has passed six million downloads since its US-only launch last April. The app is now in version 1.1.3 and is available to […] Microsoft’s Photosynth iOS app, which has been available to US users for almost a year, is now available worldwide and includes a couple updates. In its blog post today, Microsoft says the app has passed…

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google 

Google axes political ads in Washington state, LinkedIn does it globally

New campaign finance rules require near real-time disclosure of data. Google will pause state and local political ads in the state of Washington, according to an article appearing in GeekWire. That’s in response to a new campaign finance law that requires near “real-time disclosure of detailed information about election ads in response to public records requests.” Here’s what Google said in its AdWords policy update: Starting June 7th, 2018, ads related to ballot measures and state and local elections in the state of Washington, U.S.A., will not be accepted. Notifications will be sent…

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Social 

Reddit launches AI-powered keyword research tool

Keyword Suggestions is a new feature in Reddit Ads Manager that aims to help advertisers boost the reach and efficiency of campaigns. Reddit is rolling out Keyword Suggestions – a new feature to boost its ad targeting capabilities. Why we care. This functionality could save you time on keyword research, letting AI take on the heavy-duty work. Having easy access to a list of new targeting possibilities could also increase the reach and efficiency of campaigns. What is Keyword Suggestions. It’s a new tool available in the Reddit Ads Manager. It…

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SEO 

An SEO guide to optimizing your Google Publisher Center account

Boost your brand’s visibility on Google News platforms with this advanced guide for Publisher Center optimization. You see Google News surfaces every day. Top stories carousels, the Google news tab, site or app. But how do you get your content to consistently show on these surfaces? There is no one silver bullet for Google News optimization. But your content will only reach its full potential across Google News surfaces if a well-optimized Google Publisher Center account backs it. In this advanced SEO guide, it’s presumed you have an existing Publisher Center account. If…

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SEM 

5 PPC mistakes you’re probably making in your campaigns

Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach your PPC activities as a whole, you can fine-tune your funnel and get higher-quality […] Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes…

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Latest News 

Latest Windows Update Results In Blue Screens & “UNSUPPORTED_PROCESSOR” Errors

The latest Windows 10 and Windows 11 updates are causing some PCs to display a blue screen with an “UNSUPPORTED_PROCESSOR” error. Some users reported seeing the error after installing the latest update and rebooting their system. Microsoft has investigated and determined the issue is not with the updates directly, but with a small subset of processors. Microsoft has received reports of an issue in which users are receiving an “UNSUPPORTED_PROCESSOR” error message on a blue screen after installing updates released on August 22, 2023 ( KB5029351) and then restarting their device. KB5029351…

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Marketing 

FCC Issues Cease-and-Desist to Avid Telecom Over Health Robocalls

The Federal Communications Commission has issued a cease-and-desist to Avid Telecom over the company’s transmission of illegal robocalls. The FCC has been battling robocalls, working to shut down the companies that make them, as well as those that fail to block them. The agency has issued a cease-and-desist to Avid Telecom, saying the company is “apparently originating illegal robocall traffic on behalf of one or more of ts clients.” The FCC says the robocalls targeted American consumers with insurance-related calls. The agency is giving Avid the opportunity to block the calls…

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Bing 

Major Entertainment Groups Accuse Google, Bing Of Directing Users To Illegal Content

Several major UK entertainment industry groups are accusing Google and Bing of directing searchers to illegal content, and have proposed a “Code of Practice” for how search engines can better encourage consumers to locate legal content on the web. The groups are also calling for the UK government to help oversee how well the search […] Several major UK entertainment industry groups are accusing Google and Bing of directing searchers to illegal content, and have proposed a “Code of Practice” for how search engines can better encourage consumers to locate…

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google 

Google on ranking updates: Focus on big picture, not individual signals

Google also stressed the importance of authentic content in an AI world and thinking about satisfying the people who find your content. The key to your SEO success is publishing authentic content and thinking about ranking in terms of concepts, rather than individual signals. That’s according to Googlers Martin Splitt, John Mueller and Danny Sullivan in the latest Search Off the Record episode. The group discussed ranking updates and systems, content, the importance of user-centricity and more. Why we care. Google’s algorithm is a recipe and we want to know all…

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Social 

TikTok starts serving ads in its search results

Brands can get started using a new feature called the Search Ads Toggle. TikTok is going to start serving ads in its search results. Brands will be able to target users specifically using the app’s search box to look up products by using a new feature on the TikTok Ads Manager program called the Search Ads Toggle. The tool is not a standalone product, but an extension of an advertiser’s TikTok video ad buy. It leverages existing In-Feed Ad creatives to display adverts alongside organic search results from related user…

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