Google Marketing Platform launches new API with enhanced capabilities
The new API allows marketers to move properties between standard and Analytics 360, providing flexibility for deeper insights. Google Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to organizations. Why we care. The new features make it easier for marketers to track their campaigns and get better insights into priority properties for more effective optimization. Admin update. With this update, organization details are now part of the accounts list in the Admin…
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