May 2024 - Latest News, Headlines at Peter Zmijewski

3 trends from Programmatic I/O: MFA, commerce media, and ad buying

May 31, 2024 news

Programmatic advertising will account for 91.3% of US digital display ad spend this year, or a total of $157.35 billion, per our December 2023 forecast. Last week, advertisers at Programmatic I/O discussed where those ad dollars are headed and how programmatic advertising is changing. From ad spend waste to the expansion of retail media, here are three big trends discussed at the event. 1. Made-for-advertising websites are the new pariahs “It’s a viscerally engaging and scandalizing idea that money is going into these dirty little pits,” said our analyst Max Willens, referring to made-for-advertising…

The rise of performance marketing on the big screen: Why advertisers are loving CTV | Sponsored Content

May 30, 2024May 31, 2024 news

he world of television has seen a massive shift over the last few years. Consumers continue to migrate to connected TV (CTV), presenting marketers with a golden opportunity to reach viewers on an engaging screen, and in a targeted and measurable way. In other words: it’s a great time to be a TV advertiser. CTV’s Captivated Audience It may seem like everyone is watching connected TV these days—that’s because it’s basically true. 75% of the US population will watch over-the-top (OTT) video this year, according to EMARKETER. Many of those viewers…

MTAR Technologies shares plummet over 16% to hit 2-month low as net profit drops 53% in Q4

May 29, 2024 news

MTAR Technologies shares plummeted 16.10% after weak Q4 financial results, with a 53.4% drop in net profit. Revenue increased by 20.8% but EBITDA decreased by 23.6%. Full-year profit fell by 45.7%. Shares of MTAR Technologies tumbled 16.10% in early trade on Wednesday, hitting nearly a two-month low of ₹1,730 apiece, following the company’s release of weak financial results for the quarter ending in March. After market hours on Tuesday, the company reported a 53.4% drop in consolidated net profit to ₹4.9 crore, compared to ₹10.4 crore in the same period last year. Revenue from operations…

US Consumer Confidence Rose in May

May 28, 2024 news

Confidence Ticks Up after Three Straight Declines but Consumers Remain Anxious about the Future NEW YORK, May 28, 2024 /PRNewswire/ — The Conference Board Consumer Confidence Index® rose in May to 102.0 (1985=100) from 97.5 in April (a slight upward revision). The Present Situation Index—based on consumers’ assessment of current business and labor market conditions—increased to 143.1 (1985=100) in May from 140.6 in April. Meanwhile, the Expectations Index—based on consumers’ short-term outlook for income, business, and labor market conditions—rose to 74.6 (1985=100) from 68.8 last month. Despite this improvement, for the fourth consecutive month, the Expectations…

The 9 Best Content Calendar Templates For 2024

May 27, 2024 news

Marketers take note: If you want to execute a strong, seamless content strategy, you need a content calendar. Content calendars aren’t just about organizing your upcoming posts; they also help ensure that your content aligns with your strategic goals and maximizes your resources efficiently. Whether you’re managing multiple social platforms or experimenting with various content types, a content calendar provides you with the blueprint for consistent, impactful content creation. In this article, we’ve rounded up the top 9 content calendar templates, each designed to streamline content planning and boost productivity. From simple spreadsheets to more complex solutions, we’ve compiled a range…

DuPont Announces Plan to Separate into Three Independent, Publicly Traded Companies

May 25, 2024May 26, 2024 news

Tax-free separations create independent, focused Electronics and Water companies that are global leaders in their respective industries New DuPont will remain a premier diversified industrial company with industry-leading brands and solutions Reaffirms second quarter and full year 2024 net sales, operating EBITDA and adjusted EPS financial guidance Company to host a call with investors at 8:00 a.m. ET on Thursday, May 23, 2024 WILMINGTON, Del., May 22, 2024 /PRNewswire/ — DuPont (NYSE: DD) today announced a plan to separate into three distinct, publicly traded companies. Under the plan, DuPont would execute the proposed separations…

NTPC Q4 Results: Net profit drops 2% to ₹5,556 crore, revenue up 3% YoY; dividend declared

May 24, 2024 news

NTPC Q4 Results: NTPC announced its January-March quarter results for fiscal 2023-23 (Q4FY24) on Friday, reporting a drop of two per cent in standalone net profit at ₹5,556.4 crore, compared to ₹5,672.3 crore in the corresponding period last year. India’s largest integrated power utility’s revenue from operations in the fourth quarter of FY24 stood at ₹42,532 crore, registering a growth of three per cent compared to ₹41,317 crore in the year-ago period. The PSU’s board recommended a final dividend of ₹3.25 per equity share for FY24. This is in addition to the first interim dividend at ₹2.25…

Ask A PPC: How Do I Get A Job At A PPC Agency

May 23, 2024 news

This month’s “Ask A PPC” question is particularly significant because the job market has been quite volatile. “How do I get a job with a PPC agency when I have only worked in-house. What experience would they want?” – Karl Toronto It’s understandable that people want to know which skills employers seek when hiring for a PPC team. There can be a disparity between what people think they need and what the market actually demands. We’ll delve into some data and commentary to explain why various traits are valued. It’s crucial to…

Retail marketers name ecommerce, TikTok, generative AI as most important trends of 2024

May 22, 2024 news

Key stat: Ecommerce everywhere, TikTok and social video, and generative AI are the top three trends that retail marketers worldwide are watching this year, according to a November 2023 MediaOcean survey conducted by TechValidate. Beyond the chart: We forecast US ecommerce sales will reach $1.217 trillion this year, an 8.2% increase from 2023. By 2028, ecommerce sales will represent just over a fifth (20.4%) of total retail sales in the US. US adults will spend an average of 50 minutes a day with social video, over half (58.4%) of total time spent with…

Duda Website Builder For Agencies Adds More AI Tools

May 21, 2024 news

Duda added new features to their AI Assistant tools that makes it easier for digital agencies to scale and handle more clients Duda has announced the addition of new AI assistant features that help digital agencies scale their website creation and optimization, making it easier for them to handle more clients without increasing costs. Duda Website Builder For Digital Agencies Duda is a proprietary website builder platform created specifically for digital marketing agencies that allows them to scale and take on more clients without having to hire an army of…