Google Performance Max For Marketplaces: Advertise Without A Website
Highlight Google launched Performance Max for Marketplaces to let sellers advertise marketplace products without a website. It opens Google Ads to more sellers by removing certain requirements. Impact could be major, but depends on adoption by big marketplaces. The official Google Ads Help documentation states: “Performance Max for Marketplaces helps you reach more customers and drive more sales of your products using a marketplace. After you connect your Google Ads account to the marketplace, you can create Performance Max campaigns that send shoppers to your products there.” The move acknowledges the growing…
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