Google Launches New ‘Saved Comparisons’ Feature For Analytics

Google announced a new tool for Analytics to streamline data comparisons. The ‘saved comparisons’ feature allows you to save filtered user data segments for rapid side-by-side analysis. Google states in an announcement: “We’re launching saved comparisons to help you save time when comparing the user bases you care about. Learn how you can do that without recreating the comparison every time!” Google links to a help page that lists several benefits and use cases: “Comparisons let you evaluate subsets of your data side by side. For example, you could compare data generated…

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