Google Helpfulness Signals Might Change – Why It’s Not Enough
Helpful Content Signals Google’s Helpful Content Signals (aka Helpful Content Update aka HCU) was originally a site-wide signal when launched in 2022. That meant that an entire site would be classified as unhelpful and become unable to rank, regardless if some pages were helpful. Recently the signals associated with the Helpful Content System were absorbed into Google’s core ranking algorithm, generally changing them to page-level signals, with a caveat. Google’s documentation advises: “Our core ranking systems are primarily designed to work on the page level, using a variety of signals and systems…
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