Retail marketers name ecommerce, TikTok, generative AI as most important trends of 2024
Key stat: Ecommerce everywhere, TikTok and social video, and generative AI are the top three trends that retail marketers worldwide are watching this year, according to a November 2023 MediaOcean survey conducted by TechValidate. Beyond the chart: We forecast US ecommerce sales will reach $1.217 trillion this year, an 8.2% increase from 2023. By 2028, ecommerce sales will represent just over a fifth (20.4%) of total retail sales in the US. US adults will spend an average of 50 minutes a day with social video, over half (58.4%) of total time spent with…
Read More