The rise of performance marketing on the big screen: Why advertisers are loving CTV | Sponsored Content
he world of television has seen a massive shift over the last few years. Consumers continue to migrate to connected TV (CTV), presenting marketers with a golden opportunity to reach viewers on an engaging screen, and in a targeted and measurable way. In other words: it’s a great time to be a TV advertiser. CTV’s Captivated Audience It may seem like everyone is watching connected TV these days—that’s because it’s basically true. 75% of the US population will watch over-the-top (OTT) video this year, according to EMARKETER. Many of those viewers…
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