3 trends from Programmatic I/O: MFA, commerce media, and ad buying
Programmatic advertising will account for 91.3% of US digital display ad spend this year, or a total of $157.35 billion, per our December 2023 forecast. Last week, advertisers at Programmatic I/O discussed where those ad dollars are headed and how programmatic advertising is changing. From ad spend waste to the expansion of retail media, here are three big trends discussed at the event. 1. Made-for-advertising websites are the new pariahs “It’s a viscerally engaging and scandalizing idea that money is going into these dirty little pits,” said our analyst Max Willens, referring to made-for-advertising…
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