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Month: May 2024

Amylu Foods Elevates Its Portfolio with Klement’s Sausage Company Acquisition

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Amylu Foods‘ strategic decision to acquire Klement’s Sausage Company is a testament to its dedication to providing premium, high-quality meat products. This acquisition will not only enable Amylu Foods to diversify its product range into new categories, such as snack sticks and summer sausages but also enhance its production capacity, paving the way for further growth. “The addition of Klement’s Sausage Company to the Amylu Foods family marks a significant step in our growth strategy,” said Steven Zoll, Chairman & CEO of Amylu Foods. “We are excited to welcome this iconic Wisconsin brand into our portfolio and look…

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How A Full-Funnel SEO & PR Strategy Can Drive Leads & Sales

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Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn links with digital PR, I didn’t have time to dive into the importance of the audience journey and a full-funnel strategy. This article is to remedy that. Have you found that ranking in search engines is more difficult lately? Or maybe your link building isn’t driving the top 3 ranking it used to. What does this mean? This doesn’t seem…

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SEO 

Female Founders, Are You Ready To Build A High-Growth Business?

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This chapter is an extract from Female Founders’ Playbook by Anne Boden ©2024 and is reproduced with permission from Kogan Page Ltd. Are you ready to build a high-growth business? If you realize that, yes, you are an entrepreneur at heart and accept that you have many advantages you hadn’t previously even considered, there is a decision to be made: Do you want to be an entrepreneur? Are you truly passionate about building a business that could change everything and make the lives of your customers-to-be infinitely better? This is…

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Google Performance Max For Marketplaces: Advertise Without A Website

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Highlight Google launched Performance Max for Marketplaces to let sellers advertise marketplace products without a website. It opens Google Ads to more sellers by removing certain requirements. Impact could be major, but depends on adoption by big marketplaces. The official Google Ads Help documentation states: “Performance Max for Marketplaces helps you reach more customers and drive more sales of your products using a marketplace. After you connect your Google Ads account to the marketplace, you can create Performance Max campaigns that send shoppers to your products there.” The move acknowledges the growing…

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Marketing 

SMART Goals: How To Write Effective Goals With Examples

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What Are SMART Goals? The acronym for SMART goals stands for: Specific. Measurable. Attainable or Achievable. Relevant. Time-Bound.Each component of a SMART goal is designed to ensure that you have the proper framework to accomplish an objective. Instead of making open-ended wishes for the future, you make a purposeful plan.For example, most business owners have a common goal of increasing profits. But that isn’t a SMART goal due to its lack of specificity – there is nothing specific to strive for or measure.We will go deeper into the components of building a…

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What Is Programmatic Advertising? How Does It Work?

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Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing? Programmatic advertising is a perfect realm where precision meets automation, and where your ads reach their perfect audience – almost as if by magic. Gone are the days of casting wide audience nets and hoping for the best returns. In a digitally dynamic world, programmatic stands out as a blend of efficiency and effectiveness. What Is Programmatic Advertising? Programmatic advertising uses automated…

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