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Month: June 2024

A guide to Google Ads for regulated and sensitive categories

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Advertising sensitive products on Google Ads? Learn best practices for balancing policy compliance and marketing effectiveness. Understand Google Ads policies Google’s comprehensive policies ensure a safe and positive experience for users, advertisers and publishers. Knowing these policies is the first step to successful advertising in challenging niches. Google Ads policies on sensitive categories Google Ads policies are designed to protect users from harmful, deceptive or inappropriate content. For sensitive categories, these policies are often more stringent and specific. They cover various aspects of advertising, including ad content, targeting and landing…

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Google Translate adds 110 new languages in largest expansion ever: Awadhi and Marwadi among others

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American tech giant Google has significantly expanded its Google Translate service, adding support for 110 new languages. This major upgrade, announced on Thursday, marks the largest expansion in the history of the translation tool, which now includes a total of 243 languages. The latest additions were made possible through the use of Google’s in-house PaLM 2 large language model (LLM), which utilized artificial intelligence (AI) to learn new languages, particularly those that are related or regional dialects. Among the newly supported languages are Indian regional dialects Awadhi and Marwadi. This expansion is…

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Retailers are racing to develop AI-powered assistants

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Retailers have been quick to seize on the genAI opportunity. Retail bosses believe enhanced chatbots are among the top three most promising AI applications, per a March 2024 survey by First Insight. Almost a quarter of retailers (22%) have already deployed genAI to automate customer service, with a further 25% currently trialing it, per an October 2023 survey by Google Cloud and NewtonX. Best Buy launched a genAI-enabled virtual assistant that can help customers troubleshoot product issues, make changes to order delivery and scheduling, and manage subscriptions. Amazon launched Rufus, an AI-powered…

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Canaan Launches the Third Generation of Immersion Cooling Avalon Miner A1566I at Mining Disrupt 2024

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the creator of ASIC Bitcoin miners, unveiled its latest advancement, the Avalon Immersion Cooling Miner A1566I, with a hash rate of 249T and an energy efficiency of 19J/TH with a power consumption of 4500W, at the esteemed Mining Disrupt 2024 conference. Ning Zhang, Canaan’s Vice President and General Manager of Canaan U.S. expressed his enthusiasm: “We are thrilled to introduce the Avalon Miner A1566I. This product epitomizes our commitment to technological innovation and delivering efficient, environmentally friendly mining solutions to our customers.“ (PRNewsfoto/Canaan Inc.) Key Features of Avalon Immersion Cooling Miner A1566I: Power Efficiency: With…

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Google turns off Universal Analytics July 1: What you need to know

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Universal Analytics shuts down on July 1, 2024, forcing a swift transition to Google Analytics 4 to maintain data access and measurement capabilities. Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on Universal Analytics for website measurement and data analysis need to act quickly to avoid losing access to their historical data and maintain continuity in their analytics capabilities. Key dates. July 1: Users will lose access to Universal Analytics…

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Wix Announces A Figma Plugin That Turns Designs Into Websites

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Wix announced a new Figma Plugin that enables designers to import Figma designs directly into Wix Studio and dramatically speed up site creation from the design stage to a functioning website. Figma Design Tool Figma is a SaaS (software as a service) collaborative design tool that allows designers, teams and clients to prototype designs, in this case website designs. Figma enables designers, developers and other stakeholders to create, share, and test digital designs for websites (and other digital experiences). Its collaborative features streamline the back and forth of design, feedback…

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FPIs snap 2-month selling streak, invest ₹12,170 crore in Indian equities; 3 key reasons behind inflows

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Foreign portfolio investors (FPIs) have finally snapped their two-month selling streak in Indian equities this month after stability returned to Indian markets with a fall in the ‘VIX’ volatility index. FPIs had halted their buying streak with the onset of the new fiscal 2024-25 (FY25). Volatility due to Lok Sabha elections 2024 and results, outperformance in Chinese markets, and other global cues have weighed on the sentiments of foreign investors. FPIs invested ₹12,170 crore worth of Indian equities and the net investment stood at ₹25,085 crore as of June 21, taking into…

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Study: Google Favors Ecommerce Sites & User-Generated Content

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A recent study by the digital marketing agency Amsive documented a notable change in Google’s search results rankings over the last year. The study found that Google is surfacing more ecommerce websites and sites featuring user-generated content while reducing the visibility of product review and affiliate marketing sites. Here’s a look at the findings and the implications for online businesses if the shifts continue. Ecommerce Dominance In Search Results The study found a marked increase in ecommerce sites appearing in top search positions for many commercial queries. Keywords that previously returned results…

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Alaska Airlines unveils new state-of-the-art location at Harvey Milk Terminal 1, reinforcing its position as SFO’s second largest carrier

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– This morning, Alaska Airlines began welcoming guests to a new and cutting-edge space in San Francisco International Harvey Milk Terminal 1 following a two-year relocation project from Terminal 2. This multimillion-dollar investment allows us to deliver a premium and enhanced guest experience at SFO as the largest carrier at Harvey Milk Terminal 1. This morning, Alaska Airlines began welcoming guests to a new and cutting-edge space in San Francisco International Harvey Milk Terminal 1 that will allow us to deliver a premium and enhanced guest experience. Our new state-of-the-art location at…

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Graduate visa: UK plans to scan ‘best and brightest’ minds through stricter language test for college admission

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The UK government plans to enforce stricter English language proficiency requirements for international students on the Graduate Visa. For this, students or applicants plaaning to study in UK universities will need to pass mandatory language tests to remain in the country. This measure aims to ensure that only the “best and brightest” candidates are selected. UK government spokesperson said,  “We are committed to attracting the best and brightest to study at our world-class universities whilst preventing the abuse of our immigration system.” “The British Prime Minister, Rishi Sunak thinks there…

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