Google Launches Custom Event Data Import For GA4
Highlights Google launched custom event data import for GA4. Allows combining external data with GA4 data. Enables more comprehensive reporting and analysis.Google announced a new feature for Google Analytics 4 (GA4), rolling out support for custom event data import. This allows you to combine external data sources with existing GA4 data for more comprehensive reporting and analysis. Google’s announcement reads: “With this feature, you can use a combination of standard fields and event-scoped custom dimensions to join and analyze imported event metadata with your existing Analytics data. You can then create custom…
Read More