Study: Google Favors Ecommerce Sites & User-Generated Content
A recent study by the digital marketing agency Amsive documented a notable change in Google’s search results rankings over the last year. The study found that Google is surfacing more ecommerce websites and sites featuring user-generated content while reducing the visibility of product review and affiliate marketing sites. Here’s a look at the findings and the implications for online businesses if the shifts continue. Ecommerce Dominance In Search Results The study found a marked increase in ecommerce sites appearing in top search positions for many commercial queries. Keywords that previously returned results…
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