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Month: June 2024

Barriers To Audience Buy-In With Lead Generation

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Here are some nuances of logic and psychology that could be impacting your ability to connect with audiences and build strong leads. 1.Poor Negotiations & The Endowment Effect 2.Immediacy & Perceived Value 3.Abandonment & The Funnel Myth 4.Under-Pricing 5.Lead Roles & Information 6.Understand Why People Don’t Sign Up 1. Poor Negotiations & The Endowment Effect Every potential customer you encounter values their own effort and information. And due to something called the endowment effect, they value that time and data much more than you do. In contrast, the same psychological effect…

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Instagram explores pop-up ads in Stories as it cranks up ad loads

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The news: Meta is testing inserting pop-up ads into Instagram Stories, per 404 Media. Ads “pop up” at the bottom of the screen in a semi-translucent banner when viewing Stories. At the moment, Meta appears to be using the space to advertise its other features, namely games on its metaverse platform Horizon Worlds. The search for more ad space: The new ads in Stories are part of a broader effort from Meta to expand ad formats and available space on Instagram. Earlier this month, Instagram similarly began testing unskippable video ads that appear in the regular feed and…

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Raj Thackeray makes big claim on Shiv Sena symbol: ‘Told Amit Shah not to…’

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Maharashtra Navnirman Sena (MNS) chief Raj Thackeray on Thursday claimed that he had told Union Home Minister Amit Shah ‘not to touch’ Shiv Sena party and symbol. Thackeray made the claim while addressing party functionaries and workers in Mumbai. Also Read: BJP extols Uddhav Thackeray amid rift reports with Shinde’s Shiv Sena, Ajit Pawar’s NCP: ‘Health was not good, still…’ This marks the first instance where Thackeray has openly criticized the saffron party since the Eknath Shinde faction was declared the authentic Shiv Sena, receiving the bow and arrow symbol from…

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Falcon Technoprojects IPO to open on June 19; check price band, issue size, key dates

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Falcon Technoprojects IPO is set to debut on June 19 with a price band of ₹92 per share, 9.2 times the face value. The firm provides MEP services to diverse industries. Its IPO consists of fresh issuance of 14,88,000 equity shares to meet working capital needs and other purposes. The initial public offering of Falcon Technoprojects India Ltd is set to hit the D-Street on Wednesday, June 19. The issue’s price band is fixed at ₹92 apiece with a face value of ₹10 each. The issue price is 9.2 times of the…

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Google Launches Custom Event Data Import For GA4

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Highlights Google launched custom event data import for GA4. Allows combining external data with GA4 data. Enables more comprehensive reporting and analysis.Google announced a new feature for Google Analytics 4 (GA4), rolling out support for custom event data import. This allows you to combine external data sources with existing GA4 data for more comprehensive reporting and analysis. Google’s announcement reads: “With this feature, you can use a combination of standard fields and event-scoped custom dimensions to join and analyze imported event metadata with your existing Analytics data. You can then create custom…

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Tredence Wins Third Consecutive Databricks Retail and CPG Partner of the Year Award

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In a rare three-peat, Tredence, a global data science and AI solutions company and an Elite partner of Databricks, has been named the 2024 Databricks Retail and CPG Partner of the Year. Tredence has been selected from over 2,500 consulting and system integrator partners for this award, reflecting the company’s exceptional expertise in leveraging the Databricks Data Intelligence Platform to deliver unmatched value to retailers and CPG companies. Tredence and Databricks have together solved last-mile analytics and AI challenges for eight of the world’s top 10 retailers and eight of the…

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Google’s Statement About CTR And HCU

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Users Are Voting With Their Feet? Search Liaison’s answer was to a tweet that quoted an interview answer by Google CEO Sundar Pichai, the quote being, “Users vote with their feet”. Here is the tweet: “If the HCU (Navboost, whatever you want to call it) is clicks/user reaction based – how could sites hit by the HCU ever hope to recover if we’re no longer being served to Google readers? @sundarpichai “Users vote with their feet”, Okay I’ve changed my whole site – let them vote!” The above tweet appears…

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BackBack WWDC 2024: iOS 18 may bring ‘Apple Intelligence’ to iPhones. What is it and how will it work?

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Apple’s WWDC 2024 to focus on AI features in latest software versions. Reports suggest ‘Apple Intelligenc’ label for AI features. iOS 18 may include opt-in AI capabilities like ChatGPT chatbot, revamped Siri, and Passwords app. Apple is likely you brand its latest AI features on iOS 18 as ‘Apple Intelligence’Apple will hold its annual Worldwide Developers Conference (WWDC) on June 10 at the company’s headquarters in Cupertino, California. As with every year, WWDC 2024 is likely to see Apple unveil the latest software versions of MacOS, iPadOS, iOS and VisionOS.…

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Google Case Study Shows Importance Of Structured Data

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Google published a case study that shows how using structured data and following best practices improved discoverability and brought more search traffic. The case study was about the use of Video structured data but the insights shared are applicable across a range of content types. How CDNs Can Cause Indexing Problems One of the interesting points in the case study is about an issue related to how CDNs can link to image and video files with expiring URLs. The new documentation specifically mentions that it’s important that the CDN uses…

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Google Case Study Shows Importance Of Structured Data

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Google published a case study showing how structured data and optimizing URLs for crawling resulted in nearly doubling clicks from the SERPs How CDNs Can Cause Indexing Problems One of the interesting points in the case study is about an issue related to how CDNs can link to image and video files with expiring URLs. The new documentation specifically mentions that it’s important that the CDN uses stable URLs and links to another Google documentation page that goes into more detail. Google explains that some CDNs use quickly expiring URLs…

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