Consumer Usage Of Social Media Platforms Is Shifting (Again)
According to a new Consumer Pulse survey from Sprout Social, usage of social media platforms is shifting again – in ways that will significantly impact brands. According to the new data, Instagram (65%) has just passed Facebook (64%) as the No. 1 platform among the 2,059 consumers surveyed. It’s worth noting that the participants of this survey included 1,009 US consumers and 1,050 UK consumers who have at least one social media account and follow at least five brands on social media. So, this isn’t a global sample. And since the US…
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