AI Has Changed How Search Works
This extract is from SEO in the Gemini Era by Marie Haynes ©2024 and reproduced with permission from Marie Haynes Consulting Inc. Much of the SEO advice you will see online today is borne from shared community wisdom that was learned about Search in the days before Google was actively using AI. So much of what many of us do as SEOs and treat as standard practice is based on a search engine that was a list of heuristics – handwritten rules programmed by humans. So much has changed. For…
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