Almost 40% of European High-End Buyers Are Looking to Purchase Their First Electric Vehicle in the Next 12 Months-If the Product Experience Is Right
After a slowdown in the European battery electric vehicle market, a new wave of high-end buyers shows potential to drive a recovery. Thirty-eight percent of high-end consumers looking at a car purchase of €80,000 or more within the next year are considering a battery electric vehicle. Among these prospective buyers, 64% would choose an electric vehicle over an internal combustion engine alternative if the models offered the same specifications. However, to capture this growing segment, electric vehicle manufacturers must prioritize addressing customer needs and alleviating key concerns. These are among the…
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