Meta to restrict data in Business Tools, impacting ad targeting
Meta’s data restrictions aim to enhance privacy but may complicate ad targeting and potentially pause ads with highly targeted UTMs. Meta is implementing new data restrictions in its Business Tools, which could potentially affect how businesses target ads and measure performance. Why we care. This move reflects Meta’s ongoing commitment to privacy, but could complicate ad targeting and reporting for you. Key changes. Automatic restriction of certain URL parts and custom parameters. Potential pausing of ads using highly targeted UTMs. Altered monitoring in Events Manager. Impact on businesses. Custom audiences may…
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